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Source: 2017 Global Trends in Giving Report. Over the next four decades, Christians will remain the largest religious group, but Islam will grow faster than any other major religion, mostly because Muslims are younger and have more children than any other religious group globally (Pew Research Center). Source: Pew Research Center.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.
In December, we discussed some of the latest social media stats and trends , especially as those trends highlight changing demographics on various social media platforms like Facebook. Instagram, Vine, and the Evolution of Social Media from Pew Research. Here’s Where Teens are Going Instead of Facebook from Forbes.
Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. 2017 Global Trends in Giving Survey Respondent Data. We need more diversity in our survey respondents (!!) Your participation is greatly appreciated.
nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial. “Not
Google announced Wednesday that it is launching a new research app for Android phones, which would allow anyone with a device to participate in medical studies. The app will collect demographic data , like age, gender, and race as well. Health Studies is Google’s answer to Apple’s Research app , which runs on iOS devices.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.
Nearly one-third of respondents (31%) gave to neither, according to data in the new report The Giving Gap, Changes in Evangelical Generosity from GreyMatter Research Consulting and infinity concepts. The study was conducted online, through a blend of research access panels.
Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.
Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. Follow the trend closely in your country and become an early adopter.
To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. 1) Get your auction list in check. .
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? In fact, many of them don’t even know how to google properly.
Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.
The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. This myth stems from bad data and assumptions, but the most recent research shows the opposite is true. You can read more about this issue in a research report from CoinCenter and Dr. Koomey here.
We conducted our annual Status of Fundraising research in Canada, the United Kingdom and Australia/New Zealand (ANZ). While these findings are not entirely comparable due to differences in the sample per region, they give excellent insights into the social impact sector and trends across the world.
To better understand how to address anti-Black racism, the social sector needs a stronger research foundation. The overarching purpose of this collaboration is to create and publish research and insights that spark sector-wide understanding and discourse on Black leadership. About the research . Stay tuned .
A new report from Independent Sector (IS) and United For ALICE , a national research organization studying hardship, shows that in 2022, more than one in five nonprofit employees nationwide could not make ends meet. Hardship often hits certain demographic groups harder than others.
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world. 2016 Nonprofit Communications Trends Report :: Download.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
Closing the Generosity Evidence-to-Practice Gap I often hear from nonprofit leaders the importance not just of having research data available, but resources that help them apply it to their organizations. The Generosity Commission’s report highlights the importance of making research more accessible and actionable.
If United States workforce trends hold, the researchers project a total supply of 18.6 What has the researchers concerned is the increased healthcare needs of an ageing population. Healthcare expenditure data shows, according to the researchers, that older people spend more money on services as they encounter more health issues.
Since donors are using Candids data to research charities not only on GivingTuesday but every day, its essential for nonprofits to regularly review and update their organizations profile.
The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first. Defining your research goals. This is where audience research comes in.
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for Loyal & Wealthy Donors Posted by Steve MacLaughlin on December 14th, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. Sometimes it’s just ambient awareness or trivial trivia.
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. Sometimes it’s just ambient awareness or trivial trivia.
Sometimes trends are purely of the moment—a fun way to mark the past, like shag carpet and 8-track tapes. But sometimes trends are the beginning of an idea, just starting to take shape, that will become the norm in a few years or a few decades. This trend is not a new idea or even an idea that is only a few years old.
In fact, we’ve noticed a trend among our leading fundraising customers. Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. Another way to expand on a nearly-there fundraiser is to conduct some informal market research. 2) Brainstorm.
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.
Effective dashboards use simple, meaningful visuals like line charts and bar charts to highlight trends and performance. Use Trends and Conditional Formatting: Static numbers are less informative without context. Use Trends and Conditional Formatting: Static numbers are less informative without context.
Our paper “ Pathways to Organizational Excellence ” is the distillation of that research. Be prepared to act on trends and avoid disruption. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics. We even wrote two books on this topic.
In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.
4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone. With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain.
Read Blackbaud’s recent report from The Resilient Nonprofit that highlights fundraising giving trends and outcomes. Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Want to learn which methods are helping organizations the most?
It’s a startling image that illustrates the deep-rooted biases of AI research. In the case of PULSE, the algorithm doing this work is StyleGAN, which was created by researchers from NVIDIA. Not coincidentally, it’s white men who dominate AI research. Image: Twitter / @Chicken3gg. This bias is likely inherited from the dataset”.
I’m often invited to speak with organizations about the latest fundraising and nonprofit trends. While I am happy to share my perspective, trends are, by nature, always changing and have varying impacts depending on your nonprofit’s function. The first is to share my view on some of the latest fundraising and nonprofit trends.
Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. Tweets with hashtags get 2x more engagement.
That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.
EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. After all, good research requires the essential ingredient of high-quality data. For racial equity, this is doubly true.
Reflecting on the trends observed in 2023 can provide insights into what lies ahead. Many donors are conducting more thorough research into what their funding is supporting ideologically and politically and choosing their donations to align with their values or political affiliations.
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.
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