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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Repurposing segments for new persona-based outreach or re-targeting aspects of them to specific demographics can make old content new again, and have a whole new impact.”

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How to Manage Your Arts and Cultural Nonprofit’s Revenue Streams in Uncertain Times

sgEngage

Or you may have a strong slate of programs reaching several demographics, but if a weather event canceled programs for an extended period, how would you make up for the lost revenue? According to a recent report by Blackbaud, 41% of all early tech adopters say their organization exceeded their fundraising goals, compared with 31% overall.

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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. You can download the whole report for free. Here's some demographic breakdown: 49% sole proprieter/independent consultant; 29% work for a business; 21% owner of small business. Those who put in more time report more positive results.

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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S. spanhidden.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. Translated to the nonprofit world, these for-profit tactics can be the difference between simply accessing reports and understanding how to leverage data to serve your mission.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Another tool that can be useful is Google Data Studio which can be used to sort through data and create reports.

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Nonprofits and Libraries: It's Time to Move Beyond the Pie Chart

Tech Soup

Tried to create a report and couldn't find a chart or graph that would clearly illustrate your point? Or dig into demographic data to understand whether factors like age, gender, and income affect who gives and how they give? " Have you ever. Thought that analyzing your data was complicated or scary?

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