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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation.

Rate 117
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360
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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Affiliation.

Donor 237
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Volunteer Engagement | Strategies for Smart Organizations

Bloomerang

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals. What is volunteer engagement?

Volunteer 105
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Reaching Senior Volunteers with Management Software

Volunteer Hub

Reaching Senior Volunteers: Volunteer management software can help your nonprofit recruit and register tech-savvy and non-tech-savvy senior volunteers. Active volunteering has been shown to provide socialization, mental-health, and physical health benefits. Here are a few ways software can help reach senior volunteers.

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Part 1: How to Generate More Nonprofit Website Traffic

TechImpact

Additionally we know landing pages need to be crisp and clean to avoid a high bounce rate and that call-to-action messages must be placed prominently. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving. Image courtesy of Photobucket.

Websites 216
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.

Marketing 204