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Quality demographic data: Respect, privacy, and accuracy 

Candid

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

professionals

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Vary your frequency.

Rate 96
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The Higher Ed Enrollment Cliff: What 280,000 Surveys Tell Us

sgEngage

The Challenge The 2025 enrollment cliff is real and more than a demographic blip: it’s a siren of profound changes in higher education. How Math is the Solution Since 2019, CollegeAPP has surveyed Americans nationwide to identify adults who intend to pursue postsecondary education and training. Let me share more.

Survey 69
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Volunteer Engagement Surveys: Enhance Impact with Data

Volunteer Hub

Volunteer engagement surveys are an invaluable tool for nonprofits. Explore how these surveys can provide crucial insights, elevate the experience for volunteers, and optimize processes, to help nonprofits better achieve their mission. Conducting a satisfaction survey can help a nonprofit identify areas where improvements can be made.

Survey 72
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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? If numbers aren’t where you expect, it may be a good time to survey your members to find out what’s going on and use that data to pivot as necessary.