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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Michael DiFrisco, Executive Director of the American Academy of Cosmetic Dentistry , surveyed members and found that 52% of accredited members were planning to retire in the next five years. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement!

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Signs to Look For : Low Open Rates and Event Participation : Are members opening fewer emails or attending fewer events than before?

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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? If numbers aren’t where you expect, it may be a good time to survey your members to find out what’s going on and use that data to pivot as necessary.

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Quality demographic data: Respect, privacy, and accuracy 

Candid

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Vary your frequency.

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