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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Use funnel conversion tools. Use trackbacks to find fans.

Analytics 223
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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

Understanding Program Management Statistics Whether you’re assessing future needs or composing an annual report to share with donors, funders, and community members, conducting impact assessment is crucial for tracking progress and driving continued on-the-ground impact. Project your future needs and allocate resources accordingly.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience. Combine your direct mail campaign with a product fundraiser.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Many attendees expressed surprise over the trust statistics that we shared.

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5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. According to that same report, associations commonly pay to advertise on Facebook, LinkedIn, and search engines. Craft compelling ads.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

I learned these disturbing, but important, statistics from Allison K. We’re pleased to report that since the program’s launch in 2016, more than 7.7 The 98 to 99 percent female demographic makes for a unique environment. In the United States, only approximately four states have a law prohibiting marriage under the age of 18.