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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

Donor 237
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Part 1: How to Generate More Nonprofit Website Traffic

TechImpact

Additionally we know landing pages need to be crisp and clean to avoid a high bounce rate and that call-to-action messages must be placed prominently. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving. Image courtesy of Photobucket.

Websites 216
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Marketing automation can be used to promote nonprofit events through targeted email and SMS text campaigns, social media posts, and event registration management.

Marketing 204
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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.).

Data 169