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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Marketing automation can be used to promote nonprofit events through targeted email and SMS text campaigns, social media posts, and event registration management.

Marketing 203
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Which courses might lead to additional sales and which ones are dead ends? Look at trends over time.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. How many is your association using consistently?

Analytics 169
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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.).

Data 169