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Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.
” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Repurposing segments for new persona-based outreach or re-targeting aspects of them to specific demographics can make old content new again, and have a whole new impact.”
For example, he said that one of the most popular pages is politician Pete Buttigieg’s profile , where visitors don’t just learn about Buttigieg’s own podcast but see others on which he’s appeared. Podcast analytics and attribution startup Chartable raises $2.25M. million podcasts.
As noted on the Topics API GitHub page, there are currently about 350 available topics in its advertising taxonomy (although Google plans on adding anywhere from “a few hundred” to “a few thousand” eventually). Google says Topics won’t include any “sensitive categories” like race or gender.
Candid uses machine learning to automatically tag new grants, request for proposals (RFPs), and mission statements to our Philanthropy Classification System (PCS) taxonomy—or our way of organizing and enriching data to make it usable. We constantly look for ways to make it easier for nonprofits to claim and update their Candid profiles.
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