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Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

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Nonprofit profiles: advancing equity through data

Candid

Nonprofit profiles . This work is centered on our nonprofit profiles (originally called GuideStar nonprofit profiles), which organizations are invited to claim and update, ensuring the field has the most accurate data. Currently, over 80,000 organizations have earned a Seal, and over 34,000 have provided demographic data. .

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Instagram for Nonprofits: 21+ Essential Strategies for Social Impact

Whole Whale

Leverage Business Profiles and Creator Accounts For nonprofits, a Business Profile on Instagram is essential for accessing analytics, running ads, and using the donate feature. Creator Accounts provide unique insights and features tailored to individual branding, which can complement your nonprofit’s main profile.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Each persona has demographic information that helps make them real for the viewer, including things like age, race, gender and even a name. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio.

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Reimagining grantmaking with data collaboration at scale 

Candid

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.

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What it takes to be more data driven

Candid

The Center embarked on this journey first by looking up their own Candid Profile on GuideStar to go through the steps to update it to see exactly what they’d be asking their members to do, how long it took, and how difficult it was. An updated Candid Profile checks all those boxes. . Turns out, it was a very reasonable process. .