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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Demand for nonprofit profiles spiked on GivingTuesday 

Candid

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.

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Unlocking sector-wide benefits with Demographics via Candid  

Candid

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.

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Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

This is where we share life updates with friends and family, get inspiration from others, and even consume news. Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. 2) You can tailor social media to your audience.

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Making meaning of Candid’s free demographic data set 

Candid

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.