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Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to sharedemographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status.
This is where we share life updates with friends and family, get inspiration from others, and even consume news. Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. 2) You can tailor social media to your audience.
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
By better understanding the demographicprofile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile.
Funders share how frustratingly difficult it can be to find Black, Indigenous, and people of color (BIPOC)-led and community-based nonprofits that are closest to the needs but may not have the resources to create visibility for themselves on a broad scale. Nonprofit profiles . Seizing the moment .
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. In this blog, we share details about the changes, their implications, and the thinking that went into making them. What’s changed?
How Your Nonprofit Can Make the Most of Its LinkedIn Profile – Guest Post by Victoria Michelson. Sponsor Updates : With the new Sponsor Update, a business can share videos, articles, or other content with not only their followers, but other members in relevant niches. Get more detailed demographic data about your followers.
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.
Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.
. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. So far, the demographics of Google+ skew toward American males working in technology. Community First.
We believe that sharing good data supports funders, nonprofits, and others in achieving their missions and that transparency enables the sector to thrive by building trust. Alas, data sharing and transparency has recently become more fraught in the current political climate.
But they share important things, like “being invisible and hypervisible at the same time,” says Tamara Killian, who facilitates the group for the National Diaper Bank Network (NDBN) , where she is chief of development. “But The BDBC meets monthly to share experiences as well as practical information.
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not sharedemographic data, 65% were unaware that this section of their profile was incomplete.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. It’s also vital to encourage registrants to share the auction with friends and family or post on their personal social media profiles. 2) Select a site to host your auction.
My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand profiles haven’t even launched yet). To access everyone across all demographics, your nonprofit must utilize many different tools.
My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand profiles haven’t even launched yet). To access everyone across all demographics, your nonprofit must utilize many different tools.
Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. Black baud published a revolutionary report on Social Sharing that encouraged you to identify and empower your supporters in new way by categorizing your social media users within your database. What to do?
In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.
It considers factors like giving history, demographic data, and communication preferences. They do this by understanding each donor’s unique profile. They can also split based on demographics and communication preferences. Use AI tools to segment them based on factors such as giving, demographics, and communication.
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.
While GlassPockets has served to steadily motivate participating funders to share more information publicly, with only 112 participating foundations, the reality is that most funders opted not to participate. We aim for a 360° sector-wide view via Candid’s Nonprofit Profiles on GuideStar. From pain to gain. What’s next?
These ratings, powered by nonprofit profile data provided voluntarily to Candid, assess where organizations are in their journey to prioritizing equity in their operations and pursuit of their missions. . This information is collected alongside staff and board demographic data via nonprofit profiles.
This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. Download Keela’s Major Donor Profile Template to get started with raising more for your cause.
” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [case studies] for easier consumption. How do we curate that message?
By partnering with nonprofit associations, funders, philanthropy serving organizations, and other social sector organizations, Candid seeks to increase the input of basic organizational information, reduce waste, reveal diversity, and build shared identity. They shared quite a bit from Candid’s articles, social posts, and training.
Candid is the largest source of data about the demographics of nonprofit leaders, board members, and staff. Here I will share how this data has evolved over the past five years and what this may mean for the future of the data set. An organization is counted in each year that they shared data.
nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. What does the information shared by 59,550 U.S. Candid’s The state of diversity in the U.S.
Be one of the first organizations to earn a new 2022 Seal of Transparency to display on your Candid nonprofit profile and website. Nearly 80,000 nonprofits have recognized the value of demonstrating transparency through these Seals. Claim your free Candid nonprofit profile and earn a Seal today to: . to manage your profile and?
Discover Your Groundswell Social Technographics Profile Your Result: Creator. Discover Your Groundswell Social Technographics Profile See All Our Quizzes. For the past year or so, I've included this visual based on Forester Research Social Technographics profile information. What's your profile? created a quiz.
If you need proof that this profession boasts its share of innovators, read a few chapters of our Association 4.0 Can you accurately describe your membership demographics? Could you develop a profile of member wants/needs in each demographic group? But, our community doesn’t get the credit it deserves for invention.
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. That’s why Candid’s invitation to share data in one place is compelling.
The best part: You can also leverage your profile as the perfect handout to showcase your programs and impact for in-person meetings with funders. Note: Your Seal will expire automatically after two years if you do not update your Candid nonprofit profile ’s information. Metrics: Share at least one impact-based metric from 2022.
Maher gives a preview to her testimony, sharing how funding cuts would impact Americans broad access to crucial news and information, particularly in rural and local areas. There was a high profile criticism about newsroom bias last spring from an editor on the staff. Since then, the environment just got a whole lot more fraught.
First-party data refers to information supporters share through direct interactions with your nonprofits owned propertiesnamely your website , app, and/or social media accounts. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.
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