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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Demand for nonprofit profiles spiked on GivingTuesday 

Candid

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.

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Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

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Making meaning of Candid’s free demographic data set 

Candid

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

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One foundation’s quest for better demographic data

Candid

Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographic profile reporting within Candid’s GuideStar tool. based 501c3 organizations can “claim” their profile.

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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started.