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Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.
Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographicprofile reporting within Candid’s GuideStar tool. based 501c3 organizations can “claim” their profile.
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?
In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.
The team’s mission is to examine socioeconomic and human rights impacts of AI, publish foundational research, and incubate novel mitigations enabling machine learning (ML) practitioners to advance global equity. Our work gives weight to Google's AI Principles.
As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. electronically or via regular mail). 2) Select a site to host your auction.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
Facebook is being criticized by politicians and researchers for banning the accounts of academics who analyzed political ads and misinformation on the social network. Creator of the Firefox browser, Mozilla, which conducted a privacy audit of the academics’ work, said Facebook’s justification for banning the researchers was “wrong.”. “In
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.
Research on racial diversity, equity, and inclusion has shown that being explicit, specific, and intentional about language and social identity can decrease bias and discrimination. I am a firm believer in collecting demographic data. Language has power. Not mincing words when it comes to issues like racism is especially critical.
In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.
Here are three important things to know: Candid only collects data intended to be public Over the last few weeks, weve been asked about our data privacy policies for our organizational profiles. We also clearly communicate this in our trainings and other profile-related materials.
” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Repurposing segments for new persona-based outreach or re-targeting aspects of them to specific demographics can make old content new again, and have a whole new impact.”
4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone. With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain.
One of the best ways to prepare is to conduct thorough prospect research. Prospect research is the process of using tools like your donor database and government records to identify potential donors who have the financial ability and personal interest in your cause that together signal they may want to contribute to your organization. .
EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. After all, good research requires the essential ingredient of high-quality data. For racial equity, this is doubly true.
It’s a startling image that illustrates the deep-rooted biases of AI research. In the case of PULSE, the algorithm doing this work is StyleGAN, which was created by researchers from NVIDIA. Not coincidentally, it’s white men who dominate AI research. Image: Twitter / @Chicken3gg. People of color are not outliers.
The Center embarked on this journey first by looking up their own Candid Profile on GuideStar to go through the steps to update it to see exactly what they’d be asking their members to do, how long it took, and how difficult it was. An updated Candid Profile checks all those boxes. . Turns out, it was a very reasonable process. .
Discover Your Groundswell Social Technographics Profile Your Result: Creator. Discover Your Groundswell Social Technographics Profile See All Our Quizzes. For the past year or so, I've included this visual based on Forester Research Social Technographics profile information. What's your profile? created a quiz.
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.
What are real-time trends and demographics of our meeting registrants? Research shows that people remember 80% of what they see and do. Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. What products should we sunset?
You may also leverage data enrichment to update your first-party data, such as demographics and contact information. Research potential partners data privacy and collection practices, and dont be afraid to ask about their sourcing techniques to ensure they leverage accurate, reputable external data sources.
As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Did you consider MySpace ?
nonprofit sector report analyzes the demographics of staff, leaders, and board members, based on data from 59,550 U.S. public charities on their Candid profiles. Candid’s The state of diversity in the U.S. Here we’ll focus on the findings as well as additional insights into data on nonprofit staff and leaders with disabilities.
nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Candid’s The state of diversity in the U.S. What does the information shared by 59,550 U.S.
age group varies according to source, but the generation is roughly composed of those born between 1981 and 2000, according to Pew Research. Millennials are a generation of tweeting, SnapChatting, friending, checking-in, texting, selfie-taking diverse individuals interweaving the Webs of cultivated collective online profiles.
Candid uses 990 data as a starting place for our nonprofit profiles and grantmaking databases. Because of this, we have been considering 990 data for fiscal years 2020 onward “incomplete” i ; research leveraging 990 data for years 2020 and on required the caveat that data collection was ongoing. the Foundation 1000 research set).
I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) What it Means to Individuals. Looking Ahead.
I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) What it Means to Individuals. Looking Ahead.
Research shows nonprofits that earn a Seal average 53% more in contributions. The best part: You can also leverage your profile as the perfect handout to showcase your programs and impact for in-person meetings with funders. If your organization does not have a Seal: Claim and update your Candid profile. For
Through Go for the Gold , a promotion we made permanent last year, organizations with budgets under $1 million can access Foundation Directory for free when they maintain a Gold Seal of Transparency through their Candid nonprofit profile.
But these characteristics won't change about the demographic: They are vocal, demanding and discerning." To truly raise your nonprofit’s profile (aka increase brand awareness), grow your constituency, and raise even more money in 2011 and beyond, organizations need to also focus on innovating."
In this blog post, we'll review the research results, discuss implications, and identify the soul-searching needed to move forward in new alignment with our values. Davis Parchment, and data scientist Kwame Porter Robinson about the research results, implications, and advice for next steps. Want to see more? Miscellaneous (3 percent).
Customize your account by adding an avatar and completely filling out your profile. She setup a page at [link] , and started some boards including “DIY for Animals and Pets” and “Cute Animal Photos”, among others, harnessing the essence of the platform’s crafty and animal-loving demographic. Create a products board .
By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date. Check basic information.
Just like your organization is doing prospect research to find new donors, potential volunteers and supporters are basically shopping online for organizations to get involved with. To ensure you’re telling your organization’s story the best, make sure you’re regularly updating your GuideStar Nonprofit Profile. Transparency matters.
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