article thumbnail

Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

article thumbnail

Demand for nonprofit profiles spiked on GivingTuesday 

Candid

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.

Profile 87
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking sector-wide benefits with Demographics via Candid  

Candid

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.

article thumbnail

Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Tips to Step Up Your Salesforce Game Supercharge Segmentation with Advanced Analytics: Go beyond basic demographics: You’re likely already segmenting by basic factors like donation amount or location. Learn more about how to use the worlds best tech to power your nonprofit. Get started ! Dive deeper!

Personal 293
article thumbnail

Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

article thumbnail

Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

article thumbnail

Making meaning of Candid’s free demographic data set 

Candid

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.