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Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
Tips to Step Up Your Salesforce Game Supercharge Segmentation with Advanced Analytics: Go beyond basic demographics: You’re likely already segmenting by basic factors like donation amount or location. Learn more about how to use the worlds best tech to power your nonprofit. Get started ! Dive deeper!
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.
Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographicprofile reporting within Candid’s GuideStar tool. based 501c3 organizations can “claim” their profile.
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
By better understanding the demographicprofile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile.
1 – Fit Your Organization’s Profile. Does your non-profit have “donor profiles” set up? What are their demographics (age, gender, location, industry, interests)? What are their demographics (age, gender, location, industry, interests)? Create a number of “donor profiles” for your organization.
Nonprofit profiles . This work is centered on our nonprofit profiles (originally called GuideStar nonprofit profiles), which organizations are invited to claim and update, ensuring the field has the most accurate data. Currently, over 80,000 organizations have earned a Seal, and over 34,000 have provided demographic data. .
Customers choose to shop at one t-shirt store over another or eat at one taco place over the other because you’ve built a business that caters to a particular demographic, offering quality. The notion of a brand is created around these differentiators helping define what makes one company that different than the next.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.
Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio.
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.
Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?
In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.
Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.
How Your Nonprofit Can Make the Most of Its LinkedIn Profile – Guest Post by Victoria Michelson. Get more detailed demographic data about your followers. In addition, browse these tips from the Best Company pages on LinkedIn. Victoria Michelson gives us an overview of the new features for company pages on LinkedIn.
Create user profiles. When defining your ideal volunteer, you’ll want to create a user persona , or profile. Nothing is off limits when developing these profiles. Ensure that copy is catering to the emotions, needs, and desires of the persona profile you created. Click Here! Learn how to better manage your volunteers.
Can you look at previous purchasers, create demographicprofiles and market to others like them? Is someone from the AMS team included in discussions about revenue generation at your organization? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing?
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
For example, we learned that when users are looking for a specific nonprofit, they want to see name matches at the top of results, while those who want to discover new nonprofits want to match other data in the profile and easily filter results. Developing new tools Nonprofits already do the heavy lifting.
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.
In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.
Here are three important things to know: Candid only collects data intended to be public Over the last few weeks, weve been asked about our data privacy policies for our organizational profiles. We also clearly communicate this in our trainings and other profile-related materials.
. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. So far, the demographics of Google+ skew toward American males working in technology. Community First.
My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand profiles haven’t even launched yet). To access everyone across all demographics, your nonprofit must utilize many different tools.
My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand profiles haven’t even launched yet). To access everyone across all demographics, your nonprofit must utilize many different tools.
Statistics Canada released new findings from the 2022 Canadian Survey on Disability in the following report: A demographic, employment and income profile of persons with disabilities aged 15 years and over in Canada, 2022.
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.
” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Repurposing segments for new persona-based outreach or re-targeting aspects of them to specific demographics can make old content new again, and have a whole new impact.”
These ratings, powered by nonprofit profile data provided voluntarily to Candid, assess where organizations are in their journey to prioritizing equity in their operations and pursuit of their missions. . This information is collected alongside staff and board demographic data via nonprofit profiles.
Further, over time, it became increasingly difficult to maintain GlassPockets profiles as individual websites were redesigned, resulting in broken links. We aim for a 360° sector-wide view via Candid’s Nonprofit Profiles on GuideStar. From pain to gain. Even amid the pain points, there are encouraging signs of progress. What’s next?
Candid is the largest source of data about the demographics of nonprofit leaders, board members, and staff. Candid typically shares organizations’ “latest available” demographic data, i.e., their most recent submission. Just over half (52%) of nonprofits that have shared demographic information since 2019 have done so more than once.
Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. Using a service like Profile Builder can use public information to help you create this segmentation of your donors. Yet including corporate donors in your fundraising mix is a critical strategy. What to do?
The Center embarked on this journey first by looking up their own Candid Profile on GuideStar to go through the steps to update it to see exactly what they’d be asking their members to do, how long it took, and how difficult it was. An updated Candid Profile checks all those boxes. . Turns out, it was a very reasonable process. .
Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.
By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. It’s also vital to encourage registrants to share the auction with friends and family or post on their personal social media profiles. 2) Select a site to host your auction.
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