Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. How do they spend their spare time? Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth.

Analysis 107

Analysis Audience Test China 107

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea.

email 149

email Marketing Mail Metrics 149

AccelEvents

NOVEMBER 3, 2020

Keep it simple, and try to educate at timely points so that the information gets to them when they need it. . If in-person attendees are required to self-isolate or take a test, clearly communicate how this should be done and any support mechanisms that your event has in place to support this. . Be Clear About COVID-19 Protocols.

Virtual 80

Virtual Audience Conference Software 80

AccelEvents

NOVEMBER 3, 2020

Keep it simple, and try to educate at timely points so that the information gets to them when they need it. . If in-person attendees are required to self-isolate or take a test, clearly communicate how this should be done and any support mechanisms that your event has in place to support this. . Be Clear About COVID-19 Protocols.

Virtual 52

Virtual Audience Conference Software 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Upwell is a pilot project, testing the waters to transform the ocean conversation. Our team sifts through the vast amount of real-time online content about the ocean and amplifies it. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.

Conservancy 114

Conservancy Measure Conversation Nonprofit 114

Connection Cafe

MARCH 10, 2014

Or simply take a look at an older organization such as Greenpeace which is known to adapt to modern times and always seems to find the right path toward their audience. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. It’s fun and effective. Research Your Audience.

Communication 36

Communication Action Interaction Audience 36

Care2

JANUARY 14, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. Let’s face it: People have a love hate relationship with their email.

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Newsletter Tips gMail Headline 51

Care2

JANUARY 15, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. Do their answers match up to what people are clicking on in the e-newsletter?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. Aim to spend a large amount of your time on the channels that you’re most familiar with. The engagement plan can involve: Dedicated time to reply to the mentions. 4) Tailor the messaging to each platform.

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Social Fundraising Social Media Channel 280

AccelEvents

JUNE 30, 2021

At her organization, for example, they devote a lot of time to addressing the barriers to trades training and some innovative solutions to those barriers. This will lead to segmentation through actions like creating multiple ticket types, inquiring about audience demographics, and even segmenting by attendee goal or interest. .

Virtual 91

Virtual Audience Metrics Sponsor 91

AccelEvents

JANUARY 23, 2022

If most of your attendees had a difficult time logging in, or the live stream keeps cutting out, then maybe you’ll need to consider a different platform for your next event. And aside from surveys, you can have polls pop up in some areas of your event. Keep it simple. For example, ask for their age, sex, and location.

Analytics 52

Analytics Virtual Platform Rate 52

Museum 2.0

AUGUST 21, 2008

If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews. While many museums are still far from seamless technology-based ways to allow visitors to rate exhibits real-time while in the museum, there are some no-tech ways to do this using post-its or penny polls.

Museum 20

Museum Review Rate Voice 20

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. If you have any gaps in your database, use a demographic appending service.

Channel 52

Channel Donor Demographics Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. Design experiments so they are not a time suck. How did you design your pilot?

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Experiment Florida Case Study Adwords 93