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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Wealth indicators.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. The characteristics of your donor base.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations. Public opinion polls provide some types of insight, but take time and money. 5 Big Listening Helps You Identify Which Angle of Your Issue Has the Best ROI.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Gather demographic info if you don’t already have it.

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Groundswell Book Club Part 3: Energizing

Museum 2.0

They start by discussing the ROI of word-of-mouth recommendations. If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews. In other words, find your fans, and empower them to sell for you. One of the most clever no-tech ratings system I've heard of is at a library in Sweden.

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51% of Donors Not At All Interested in Social Networks - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The top three choices were News and Announcements, Success Stories, and Volunteer Opportunities.