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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Perhaps you’re seeing a growth in an untapped market or demographic. Now you see your ROI and who your customer is. Contact us. To Choose Your Channels Wisely.

Marketing 246
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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. What’s your story? Every nonprofit has a story to tell.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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5 Tips For Event Sponsorship Success

Bloomerang

That’s why it’s essential to have a solid strategy in place to ensure success. Identify and describe your event attendees, including interests and demographic profiles. Audience demographics and psychographics, number of event attendees, and marketing opportunities are three critical elements to include in your case for support.

Tips 108
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

Donor demographics . ROI (return on investment). You should have had a plan in place to thank people who donated during the campaign so make sure you’re doing that. . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Number of new donors acquired .

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Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

TechCrunch

There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. It’s an exciting place to be.