Direct Mail Donor Acquisition Strategies
Allegiance Group
FEBRUARY 14, 2023
The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. Additionally, retention rates for first-time donors declined from 25.3% The slide below shows two important things: The first-year value of a new donor acquired in FY18 was $89. Mailing to the most affluent zip codes will result in a higher response rate.
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