Remove Demographics Remove Philanthropy Remove Profile
article thumbnail

Demand for nonprofit profiles spiked on GivingTuesday 

Candid

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Meanwhile, the increase in users also boosted total views of Candid nonprofit profiles, which surged 56%, to about 75,000 views.

Profile 87
article thumbnail

Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One foundation’s quest for better demographic data

Candid

We are in the midst of a timely and important discussion in philanthropy about increasing support to organizations led by people of color and women. Through GuideStar, Candid possesses the single most cost-effective and scalable solution for philanthropy to understand the demographic characteristics of grantee organizations.

article thumbnail

Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

In response to the simultaneous global pandemic and racial equity movement, philanthropy committed to act with urgency to better support nonprofit partners, as well as the people and communities hit hardest by the impacts of these dual events. Introducing Demographics via Candid.

article thumbnail

Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.

article thumbnail

Trust-based considerations for demographic data

Candid

There is promising evidence that philanthropy is changing to be more responsive to the needs and priorities of communities. As funders scrambled to move money to communities in need, the limitations of conventional philanthropy came into sharper focus.

article thumbnail

How to Make a Donor Profile in 5 Easy Steps

sgEngage

Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.

Profile 105