Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign
Bloomerang
JANUARY 3, 2022
When evaluating your year-end campaign , look at the whole picture. Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Donor demographics .
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