Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation.

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Fund Nonprofit Raise Phase 332

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Demographics Social Build Green 98

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Nonprofit Social Media 363

sgEngage

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

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Digital Impact Practice Report 116

Association Analytics

AUGUST 7, 2024

This blog post will break down the essential steps for aligning KPIs with strategic goals and designing dashboards to monitor and share performance. Let’s break down three steps to aligning your strategic plan with tangible goals and designing dashboards that can help you monitor and share performance across your association and beyond.

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Associations Track Report Metrics 169

.orgSource

JUNE 24, 2024

Although I might need more than one ride to share it with you. Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members. Our paper “ Pathways to Organizational Excellence ” is the distillation of that research.

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Associations Professional Leadership Skills 221

Bloomerang

NOVEMBER 1, 2024

TIP 8: Since fewer folks in any demographic write checks, stop making checks your primary mode of payment. I’m not talking about so-called engagement metrics like “clicks,” “likes,” and “follows” (what the Agitator-DonorVoice gurus call the empty calories of fundraising/marketing). Begin thinking of donors as beneficiaries too.

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Tips Strategy Volunteer Donor 112

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Asking marketing about metrics versus handing down an answer that didnt match expected outcomes meant we could better align our goals with actual business priorities. This was crucial at the time.

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ROI Channel Measure Results 84

Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Analyze Performance. Online Tracking.

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Analytics Marketing Taxonomy Metrics 169

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Sharing beneficiary stories is a powerful way to connect with your donors and showcase their impact. before you ever even start filming.

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Social Media Media Tips Social 98

Amy Sample Ward

OCTOBER 18, 2011

The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter.

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Facebook Change Nonprofit Tutorial 196

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

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Marketing Fundraising Nonprofit Social Media 238

.orgSource

FEBRUARY 6, 2023

Promotes culture—maximizes the connection between shared values and customer loyalty. Prioritizes outcomes—views customer satisfaction as the significant metric of success. SCCM can focus investment in its most important customers, see patterns in demographics, and respond with changes in pricing or adjustments in strategies.

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Experiment Marketing Game Gartner 44

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.

Associations 221

Associations Leadership Exercise Phase 221

The Verge

AUGUST 5, 2021

Streaming services hold their performance data extremely close to the chest, and they’re reluctant to share specifics about engagement and earnings on specific titles. Data that is shared is often opaque , obscured , or lacking context for how a title’s success (or failure) was measured by respective streamers. “I

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Stream Problem Movie Metrics 122

The Next Web

OCTOBER 5, 2013

Measurement overwhelm – Don’t measure every social media metric you can. It’s important to realize why we’re looking at these metrics in the first place, so that we can choose the right metrics to focus on. This gets you one step closer to choosing useful metrics to measure. Choose a good metric.

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Social Media Media Social Metrics 165

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [case studies] for easier consumption. How do we curate that message?

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Content Strategy Marketing Data 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. Share any available data or context that can help ChatGPT generate insights. This will involve processing data to identify behaviors, preferences, and demographics that can refine your targeting strategy. Output as a table.” Output as a table.”

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Digital Strategy Create Guide 312

Candid

MARCH 21, 2022

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score.

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Practice Nonprofit Demographics Charity 105

TechCrunch

JANUARY 12, 2023

Share on Twitter. Deciding which metrics matter most for your startup. When you start thinking about optimizing your ads, metrics like CTR, CVR and CPM will help separate the winners from the losers. When deciding which paid acquisition channel to launch, there is one key aspect you must consider: your target demographic.

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Teach Channel Marketing Demographics 98

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Nonprofit 52

Nonprofit Tech for Good

JULY 10, 2019

For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention. Thanking those who share your posts. How about using your social media channels to share the progress of your fundraising goals?

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Fundraising Social Social Media Channel 280

Pamela Grow

DECEMBER 11, 2024

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. You can create targeted mailing lists based on giving history, demographics, and interests. Theyre partners in your mission and vital threads in the fabric of your community.

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Mail Fundraising Strategy Nonprofit 59

Candid

JANUARY 18, 2022

Programs—a chance to share programs and to build your brand . Capabilities—share financials and people info that funders seek . Board chair name and leader demographics . Impact—share goals and the difference you’re making . Metrics: share at least one metric from 2021 . Want to learn more?

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Info Profile Metrics Demonstration 98

The Modern Nonprofit

DECEMBER 17, 2024

Look for key metrics like average donation size, frequency, and donor demographics to inform your future outreach strategies. Share a Final Thank-You to Close the Year The end of the year is the perfect time to show your gratitude to donors and volunteers. Final Thoughts Tax season doesnt have to be stressful.

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Tips Giving Donor Files 52

NetWits

DECEMBER 2, 2010

In doing so, you should think about the common needs and interests shared by the various segments. Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Additional Tips.

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email Marketing Mail Communication 149

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Then they can comment, share and/or like your wall posts which then shares it with all their friends – now that’s viral. Share news, video, photos, stories and what ever else makes sense for your organization.

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Facebook Stats Tips Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The report found that nonprofits are either doing a lot with their metrics or not much at all. The reports shares the infographic below to illustrate the “Data Machine.” Idealware and NTEN prepared the report based on a survey in April 2012 with nearly 400 nonprofit organizations about how they manage and use data.

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NTEN Report Data Nonprofit 120

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. 5. Knowledge is power.

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Facebook Nonprofit Los Angeles San Francisco 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

It is a place to share resources and ask and answer questions. We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Data Analysis.

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Social Media Summary Measure Media 94

NTEN

SEPTEMBER 24, 2009

Moreover, the company reports that people who are 35 years and older make up the fastest growing user demographic, which corresponds to the demographic mostly likely to make a donation online. 2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success.

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Facebook Money Strategy Raise 99

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Engagements refer to nearly any interaction a user has with your content.

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Social Media Conversation Track Media 122

Candid

JANUARY 19, 2022

The platforms you use to share your videos are just as important as the content of the videos themselves. Here are the most popular and effective platforms for sharing video content: . YouTube and Vimeo: As the most popular video-sharing platforms, these two websites are naturally the first place to post your videos.

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Video Effective Digital Strategy 105

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? Talent demographic. Talent’s past work.

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Content Video Marketing Tips 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

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Social Media Measure Media Social 102

Pamela Grow

SEPTEMBER 25, 2024

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Share infographics that explain the benefits of donating, and illustrate how previous volunteers have transitioned to major donors and made a larger impact using real supporter stories.

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Audience Effective Tips Database 111

Whole Whale

APRIL 5, 2024

Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Doesn’t seem to share info about cost or impressions. How Should Nonprofits Use Ad Libraries?

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Library Nonprofit Influence Demographics 104