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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Marketing automation can be used to promote nonprofit events through targeted email and SMS text campaigns, social media posts, and event registration management.

Marketing 208
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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.).

Data 169
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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149
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Does raising money mean you should start scaling?

The Next Web

You’re learning what the metrics that matter are, what your funnel looks like, and what actions you want your prospects to take. Clearly investors should promote the idea that startups need to have clear metrics for terminating the discovery mode. You need to nail your metrics to graduate discovery mode. What does that mean?

Money 136
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4 Best Ideas for Planning Your Next Hybrid Event

AccelEvents

While the overall target audience demographics may be similar, the event experience differs. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. .

Ideas 98
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What is a Hybrid Event?

AccelEvents

By requiring registration and ticketing through your event management platform, and using this same system to host the streaming, your metrics will all be in one place. . You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences. How will attendees register for the event?