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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. How are you tracking success?

Analytics 169
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 357
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Easy Guide to Fundraising Data Management for Nonprofits

Qgiv

This includes donor information, donation history, engagement metrics, and other data you collect across various platforms. Donor information Basic donor information includes details such as your donor’s full name, contact information, and demographics like age, gender, and occupation. Categorize and tag data.

Data 52
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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

Your header should also include a short tag line. If you don’t have a tag line already established, think about how you would explain your nonprofit’s core mission in a short, catchy phrase. On every post you create, you’ll be able to see engagement metrics, such as impressions, click-through rates, shares, reactions, and comments.

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How Apple’s Privacy Updates Will Impact Your Organization

Forum One

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Declining email open rates. Open rate enables senders to track how engaged their audience is and how that engagement is changing over time.

Impact 46
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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Open rates and click-throughs are holding steady. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content. See a sample of what the stats look like here.

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Your Data is Going to Break Up with You

NTEN

We're tracking open rates, web site hits, blog comments, people served, high-dollar donations, staff productivity, and thousands of other things across our organizations. Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)?

Data 82