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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Which Event Formats Work Best?

Greater Giving

They make it easy to collect and track attendee data. Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have? Gather feedback from previous events and ask questions throughout the planning process. How do your attendees engage best?

Work 98
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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Americans today question the value of a college degree and mistrust the so-called “ivory tower” experts. They also distrust the media, calling bias and questioning facts. One association conducts an annual brand tracker; trust in the association is one of the metrics. Track trends in your industry.

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5 Text Best Practices to Boost Your Fundraising Success

Get Fully Funded

Keep an eye on your metrics. Supporters can get more information quickly by asking any questions they have about a message. You can encourage supporters to respond by sending requests for feedback, text surveys, or just letting them know that they can text back with any questions. Keep an eye on your metrics.

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Don’t Fear Your Dirty Data

Association Analytics

Set a baseline and keep track of the progress you are making. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). For example, if you are hosting an in-person seminar ask the attendees to text questions to you (and give them an incentive to do it).

Data 169
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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Or a broader segment of mid-level and major donors with track records of attending events? Track your auction’s marketing results. The baseline metric to track will be completed registrations. Its audience.