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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Repurposing segments for new persona-based outreach or re-targeting aspects of them to specific demographics can make old content new again, and have a whole new impact.”

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Are we making progress? Identifying organizational outcomes 

Candid

Metric: Nonprofits spend less time and money per dollar raised. Metric: Nonprofits share organizational effectiveness data on their Candid nonprofit profiles , and funders use this data to make decisions. Metric: Nonprofits led by people of color receive their fair share of grant dollars. The post Are we making progress?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

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Highlighting nonprofits that put equity into practice

Candid

These ratings, powered by nonprofit profile data provided voluntarily to Candid, assess where organizations are in their journey to prioritizing equity in their operations and pursuit of their missions. . This information is collected alongside staff and board demographic data via nonprofit profiles.

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