Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Here are my notes and I've added some of my own notes and links for more context: Overview: Facebook is in 30 languages, with 200 Million Users (want some demographics on users, check out Nick O'Neil's Demographic Page ). Profiles VS Pages. Profiles are for individuals, Pages for Organizations.

Facebook 121

Facebook Profile Demographics Nonprofit 121

NetWits

DECEMBER 2, 2010

Your database system should allow you to build a profile for your top segments. Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Also note that segmenting is an ongoing process.

email 149

email Marketing Mail Metrics 149

Candid

JANUARY 20, 2023

The best part: You can also leverage your profile as the perfect handout to showcase your programs and impact for in-person meetings with funders.  Note: Your Seal will expire automatically after two years if you do not update your Candid nonprofit profile ’s information.   Metrics: Share at least one impact-based metric from 2022. 

Profile 98

Profile Demographics Social Media Fund 98

Candid

JUNE 12, 2023

Candid uses 990 data as a starting place for our nonprofit profiles and grantmaking databases. adding Philanthropy Classification System codes, geolocation enhancements, precalculated financial metrics, and matching and deduplicating records). So, a few weeks ago when the IRS released around one million 990s …it felt like Christmas.

Files 111

Files Data Survey Profile 111

Forum One

JULY 15, 2021

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). Your social media platforms also offer ways to deliver relevant content to your audiences based on their interests, location, age, industries, and other demographics.

Personal 103

Personal Test Demographics Analytics 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Pinterest has only been around for short time.

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date. Check basic information.

Campaign 75

Campaign Digital Profile Social Media 75

AccelEvents

JULY 23, 2021

The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host. Profiling: As attendees start to sign up, begin to organize them based on profiles or segments. Collect insightful session metrics so that you know what went down.

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

APRIL 12, 2022

Some of these features include: Donor profiles. Donor profiles show the history each supporter has with your organization. The constituent timeline is a part of a donor’s overall profile, showing the interactions they’ve had with your organization over time. Fundraising metrics. Constituent timeline. Data segmentation.

Software 107

Software Donor Management Guide 107

Candid

OCTOBER 3, 2024

Metric: Nonprofits spend less time and money per dollar raised. Metric: Nonprofits share organizational effectiveness data on their Candid nonprofit profiles , and funders use this data to make decisions. Metric: Nonprofits led by people of color receive their fair share of grant dollars. The post Are we making progress?

Metrics 52

Metrics Articulate Measure Demographics 52

Bloomerang

MAY 30, 2022

Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Review your donor profiles and marketing engagement analytics to determine your target audience’s preferred communication platforms. Email marketing software to help create campaigns and analyze email engagement metrics.

Guide 133

Guide Fundraising Social Media Channel 133

Bloomerang

OCTOBER 16, 2023

A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Use robust profiles to manage information about your supporters, including their donation histories, volunteer hours, sponsorships, grants, and more.

Database 87

Database Donor Guide Software 87

Forum One

JANUARY 26, 2024

This strategy builds a robust backlink profile and amplifies visibility with target audiences. Positive reviews on Google Business Profiles (previously “Google My Business”) not only serve as testimonials but also directly influence local search rankings. Fostering positive online reviews further solidifies the nonprofit’s reputation.

International 94

International Strategy Search Structure 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). What hard data points or metrics will you use to track your objectives? You need to pick the right hard data points or metrics that will help you track your objectives. Measurement. How often will you track?

Social Media 107

Social Media Map Strategy Media 107

Achieve

JUNE 1, 2023

Review your donor demographics. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. For each of these demographics, conduct audience research to determine: Their preferred giving avenue.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

NOVEMBER 14, 2023

Incomplete patient profiles: Partial or limited patient data can cause substantial issues with patient diagnoses, treatment, and ongoing care. Access a full view of patient profiles and avoid missing data. Data inconsistencies: Data silos updated independently create more room for data entry errors and compromise the data’s usability.

Integration 82

Integration Data Nonprofit Platform 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

Social Media 101

Social Media Channel Data Media 101

Qgiv

JULY 16, 2024

This includes donor information, donation history, engagement metrics, and other data you collect across various platforms. Donor information Basic donor information includes details such as your donor’s full name, contact information, and demographics like age, gender, and occupation.

Data 52

Data Management Guide Fundraising 52

sgEngage

OCTOBER 8, 2024

Remind leadership that board members also can help you make gains in major gifts because they are often major donors themselves and their contacts frequently fit into the profile of a major gift prospect. Take their career and family roles into consideration as well as demographics of age, location, etc.

Fundraising 71

Fundraising Gift Leadership Goal 71

Qgiv

JULY 21, 2022

Picking the best visual representations of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. The two most important pictures on your profile will be your profile picture and header image. Help your network update their profiles. Create interesting content.

Linkedin 52

Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

“Big listening is taking all the conversations that are going on online and trying to find pockets; in our case, ocean issues like MPAs (marine protected areas), overfishing, sustainable seafood, whales, bluefin tuna, ocean acidification, sharks, and shark finning, “ explains Matt Fitzgerald, Upwell’s Curator & Social Metrics Manager.

Conservancy 114

Conservancy Measure Conversation Nonprofit 114

sgEngage

JUNE 23, 2022

From there, research will help you develop the best prospect profiles for your portfolio, but don’t look at wealth alone. “It Even small nonprofits can prioritize their most likely prospects based on wealth, demographics, philanthropic history, and behavior. Start with the supporters you already know. Register now.

Gift 85

Gift Program Build Fundraising 85

Media Cause

FEBRUARY 12, 2024

Social media profiles consistently secure prominent positions in search results. Especially for branded keywords, social media profiles frequently take a front-and-center position, appearing right after the respective brand’s website result. Instagram Your social profile should be filled out in its entirety.

Search 59

Search Alternative Social Social Media 59

Qgiv

MAY 23, 2022

About 82 percent of donors will look to your website and your social media profiles first for updates on your organization, so without a strong presence, you may not gain the trust necessary to build long-lasting relationships with your donors. Set-up and optimize your profiles. Social Media Strategy for Nonprofits.

Social Media 52

Social Media Practice Media Strategy 52

Nonprofits Source

JUNE 23, 2023

Your personas should include plenty of rich detail, such as each individual’s demographics, hobbies, and motivations. Begin by digging into your audience data and website metrics to understand what your current audience looks like. Research your target audience. Use these resources to support your research process: Google Analytics.

Audience 64

Audience Websites Build Tips 64

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. For instance, you might create profiles for different age groups, such as young, middle-aged, and elderly visitors. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages.

Websites 79

Websites Organization Tips Map 79

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

If a contact has a mailing address on LinkedIn, but is missing a ZIP code, and they have the ZIP on Plaxo, I will be able to aggregate the disparate pieces of data to develop a complete profile. Identify what you key success metric is. Enter one site at time based on how well the demographics fits with your targeted audience.

Director 50

Director Open Social Social Network 50

Nonprofits Source

MAY 15, 2024

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Nonprofits Source

FEBRUARY 24, 2023

Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. To accomplish this, NPOinfo recommends adopting data hygiene practices, such as regularly checking that customer profiles are up-to-date. Send surveys.

Map 52

Map Digital Business Marketing 52

Amy Sample Ward

MAY 14, 2009

The fastest growing demographic is those 35 years old and older. A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile. Web metrics, talking to people, emails (who opens, clicks, etc.). More than 3.5 Laura: What are your goals?

Tools 100

Tools Tech Map Case Study 100

Neon CRM

JULY 27, 2023

Based on your experience, you create a fictional profile of four different donors who have interacted with your organization. Based on your donor profiles, you know some individuals are likely to volunteer, while others are unlikely. Metric Formula Reach: The number of people who have been exposed to your communication efforts.

Communication 52

Communication Develop Calendar Conservancy 52

Qgiv

APRIL 9, 2024

Facebook Facebook , one of the Metaverse social media platforms, is one of the largest social media platforms and has a diverse user base that spans all demographics, but depending on your community, you may find more interactions with older audiences on the platform. Where do they spend their time on social media? Higher reach.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

JUNE 13, 2024

Include supporter data such as: Demographics Psychographic traits (e.g., For example, make note of: Trends among people who fit your target audience’s demographic and psychographic profile Other nonprofit organizations in your space and what they are doing to engage supporters Developments related to your cause (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

DECEMBER 12, 2024

Through marketing, you can raise your organizations profile and get more eyes on your cause. Your nonprofit can create a profile to connect with individuals and organizations interested in your cause. How to get started Signing up and creating a profile on the social media platforms listed above is easy and will only take minutes.

Marketing 52

Marketing Guide Nonprofit Social Media 52

DipJar

SEPTEMBER 12, 2022

Demographics . Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . To make the most of your marketing data, you need to have clean metrics. Common segments include: Location

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. What do you see on their profiles that you like? You should also work to develop your brand’s voice and language across your social media profiles. Make sure it’s authentic and true to your organization’s culture.

Social Media 52

Social Media Media Strategy Donor 52

Allegiance Group

APRIL 15, 2024

Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Start with a specific digital advertising plan that accounts for assumptions, projected growth, budget, flight dates, your ideal donor profile, design, analytics, and reporting.

Fund 52

Fund Donor Strategy Search 52