Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Social Media 102

Social Media Measure Media Social 102

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

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ROI Channel Results Measure 84

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? There are many marketing technology tools that can help you measure success. Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention.

Fundraising 280

Fundraising Social Social Media Channel 280

TechImpact

JULY 29, 2014

Through the power of analytics, tracking, and the organization of information, a CRM’s ultimately functionality comes when helping your nonprofit develop and execute long-term goals. My CRM will help us better measure success. So how do you go about answering that though question?

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Effective Demographics Interaction Contact 152

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Social Media Summary Measure Media 94

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. Priority setting that aligns with available data will help you make the most of the data and ensure it aligns with your foundation’s approach to impact measurement. Do streamline.

Demographics 59

Demographics Data Case Study Course 59

The Verge

JANUARY 25, 2022

Topics works by pinpointing five of your interests, such as “Fitness” or “Travel & Transportation,” based on your web activity, as measured by participating sites, for one week. Google will share more details on that plan and “measurement technical proposals” later this week.

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API Track Google Taxonomy 98

The Verge

AUGUST 10, 2020

Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. Illustration by Alex Castro / The Verge.

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Europe Track Sweden Channel 85

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each.

Fundraising 246

Fundraising Practice Tips Sponsor 246

Nonprofit Tech for Good

MAY 18, 2020

However, one area to note is that you must have conversion tracking set up as part of the application process. Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . Google Grant Conversion Tracking.

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Grant Google Guide Websites 336

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

Fundraising 246

Fundraising Practice Guide Campaign 246

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

While many nonprofits look at metrics that would actually measure the long term outcomes of their work as the “holy grail” of data-based decision-making, it’s unclear that this level of measurement is practical or even possible for many nonprofits.

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NTEN Report Data Nonprofit 120

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Finally, and this is critical: Measure your results against expectations. Measure, measure, measure.

Campaign 264

Campaign Giving Nonprofit Google 264

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.

Retention 169

Retention Associations Professional Strategy 169

Amy Sample Ward

OCTOBER 18, 2011

When it comes to using a third-party platform for community engagement, communications, marketing, and fundraising, organizations often find that they have trouble tracking the data they really want to, or they find it too difficult to get to the numbers that they stop trying all together. Well, that takes us back up to the top….

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Facebook Change Nonprofit Tutorial 196

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169

Analytics Education Program Impact 169

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104

Effective Demographics Philanthropy Leadership 104

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. 2) A/B Testing Not sure what subject line to go with?

Marketing 250

Marketing Fundraising Nonprofit Social Media 250

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

Measure 59

Measure Video Marketing Guide 59

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. New marketing and advertising channels with measurable goals will help your prospective customers hear about you. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Create New Customers.

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Marketing Analysis ROI Goal 246

Candid

JANUARY 21, 2025

Despite being a basic safety measure, seat belts were introduced late, and even then, only for luxury cars at first. How to measure success in equity with AI To ensure AI initiatives advance equity and impact, the nonprofit sector could adopt metrics that capture both quantitative and qualitative outcomes.

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Philanthropy Literacy Adopt Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

If you took a high school or college course in statistics, you’re on the right track. You can use pivot tables to summarize anything from demographic information to satisfaction survey responses. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets.

Data 139

Data Nonprofit Statistics Chart 139

sgEngage

NOVEMBER 7, 2023

Every constituent not already assigned to a major gift officer or special cultivation track gets X number of solicitations each year. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Vary your frequency. Too many organizations employ a “one-size-fits-all” solicitation strategy.

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Rate Data Demographics Mail 119

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Define Your Desired Donor First, start by figuring out who your ideal donor is for your GivingTuesday campaign.

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Social Media Media Social Tips 98

Association Analytics

JULY 22, 2021

Measure Progress: Stay on top of your data. Set a baseline and keep track of the progress you are making. Create a glossary to track and communicate official terms and definitions. Establish a data dictionary to track and communicate technical information related to the data items which are elements of the data set.

Data 169

Data Analytics Associations Registration 169

.orgSource

JULY 3, 2023

Consider the topics and platforms that are appropriate for the various demographics. And, unlike many other activities, video rewards them with the ability to track exposure. Dan offered this bit of wisdom, “Digital platforms allow you to measure engagement and revenue. There are as many formats in video as there are for print.

Video 221

Video Communication Strategy Create 221

sgEngage

SEPTEMBER 4, 2023

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. Trends in Impact and Outcomes Reporting in Grantmaking Measuring the impact of your grantmaking can be difficult and time-consuming.

Blackbaud 105

Blackbaud Demographics Denver Case Study 105

Amy Sample Ward

JULY 8, 2009

Much Older. - "Analytics company iStrategyLabs has examined the demographics stats from Facebook (Facebook)’s Social Ads platform, and they’ve reached some very interesting conclusions. Facebook’s userbase, as a whole, is getting much older very fast."

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San Francisco Web Bookmarking Camera 100

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Conversation 105

Conversation Data Demographics Profile 105

ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

Social Media 96

Social Media Hurricane Tucson Media 96

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. How will iOS14.5 No More Breakdowns.

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Facebook Conversation Social Media Aggregator 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. 4. Test, track, modify.

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Facebook Nonprofit Los Angeles San Francisco 133

Candid

AUGUST 30, 2023

As we experience an ongoing shift toward equity-centered grantmaking, some foundations are seeking demographic data on their grantees and nonprofit communities to track, measure, and make informed decisions about the diversity within their grantmaking portfolios.

Trend 98

Trend Demographics Philanthropy Generation 98

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Nonprofit 111

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Communication 149

Tableau

JULY 25, 2024

Each of these tables can now be linked to shared dimension tables, like Dates or Product, even though the measures in their respective base tables don’t share a direct row-level relationship with each other. Whereas the shared tables, shown in a thicker box outline, relate across base tables and contain shared dimensions and shared measures.

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Relationship Analysis Aggregator Measure 76