Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Asking marketing about metrics versus handing down an answer that didnt match expected outcomes meant we could better align our goals with actual business priorities. This was crucial at the time.

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ROI Channel Measure Results 78

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

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Goal Data Articulate Analysis 192

TechImpact

JUNE 3, 2014

They can also be more loose and include demographics such as alumni, families of patients, or former clients. Calculate and measure. Now that you’ve collected pertinent data, and discovered some interesting metrics, your nonprofit has the opportunity to ask and answer some important questions. Analyze that data.

Donor 215

Donor Data Retention Donation 215

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Social Media 102

Social Media Measure Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept. What exactly are the right metrics for measuring this transformation?

Measure 97

Measure Community Organization Social 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Social Media 94

Social Media Summary Measure Media 94

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success? Online Tracking.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 305

Digital Strategy Guide Create 305

The Next Web

OCTOBER 5, 2013

Measurement overwhelm – Don’t measure every social media metric you can. One of the biggest challenges in doing this is working out exactly what to measure. It’s important to realize why we’re looking at these metrics in the first place, so that we can choose the right metrics to focus on.

Social Media 165

Social Media Media Social Metrics 165

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.

Retention 169

Retention Associations Professional Strategy 169

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment.

Analytics 169

Analytics Education Program Impact 169

Nonprofit Tech for Good

AUGUST 6, 2023

By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations. Define your metrics of success. What do you want to get out of your year-end campaign?

Fundraising 238

Fundraising Practice Guide Campaign 238

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The report found that nonprofits are either doing a lot with their metrics or not much at all. While many nonprofits look at metrics that would actually measure the long term outcomes of their work as the “holy grail” of data-based decision-making, it’s unclear that this level of measurement is practical or even possible for many nonprofits.

NTEN 120

NTEN Report Data Nonprofit 120

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.

Associations 221

Associations Leadership Exercise Phase 221

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Benchmarking Your Engagement Rate.

Social Media 122

Social Media Conversation Track Media 122

Nonprofit Tech for Good

MAY 25, 2024

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Which email copy is best?

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Amy Sample Ward

OCTOBER 18, 2011

Metrics that Matter. You can look at the demographics of those engaging with your content, measure your reach (the network of your fans), and get feedback on how well every each of your posts is received by the community. This increased activity in a public channel is increasing search results on Google too.

Facebook 196

Facebook Change Nonprofit Tutorial 196

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Social Media 56

Social Media Metrics Media Social 56

Candid

JANUARY 21, 2025

Despite being a basic safety measure, seat belts were introduced late, and even then, only for luxury cars at first. How to measure success in equity with AI To ensure AI initiatives advance equity and impact, the nonprofit sector could adopt metrics that capture both quantitative and qualitative outcomes.

Philanthropy 52

Philanthropy Literacy Adopt Grant 52

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

Metrics 52

Metrics Impact Guide Nonprofit 52

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Communication 149

The Verge

AUGUST 5, 2021

Data that is shared is often opaque , obscured , or lacking context for how a title’s success (or failure) was measured by respective streamers. “I The streamers are, for the most part, pretty darned nontransparent about numbers, about breakdowns, about demographics”. who spoke with The Verge by phone.

Stream 122

Stream Problem Movie Metrics 122

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Nonprofit Influence Demographics 104

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?

Impact 109

Impact Measure Report Process 109

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Impact Design Metrics 114

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. These metrics can unveil which stories or content pieces resonate most with your audience.

Social Media 96

Social Media Media Tips Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

What is measured you ask? . Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. This number measures the aggregate count of Wall posts, Likes, Discussion posts and comments on any content such as photos, videos, notes or links in the past 7 days.

Facebook 98

Facebook Stats Tips Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. 5. Knowledge is power.

Facebook 133

Facebook Nonprofit Los Angeles San Francisco 133

Association Analytics

JULY 22, 2021

Measure Progress: Stay on top of your data. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Time spent on data management may vary based on your association’s activities. Set a baseline and keep track of the progress you are making.

Data 169

Data Analytics Associations Registration 169

Google Research AI blog

MARCH 31, 2023

This toolbox measures three key metrics: How well do models cope with distortions (accuracy)? While not all fine-tuning resolutions perform equally well , ViT-22B variants are state of the art for all three metrics. Out-of-distribution performance Measuring performance on OOD datasets helps assess generalization.

Train 103

Train Training Model Arts 103

Tableau

APRIL 22, 2021

This dashboard shows how a state health department might approach disaggregating COVID-19 metrics by race and ethnicity. Using the state of Virginia as an example, this dashboard shows the different view of the pandemic that emerges when key metrics—cases, hospitalizations, and deaths—are presented by population.

Create 105

Create Virginia United States Metrics 105

Forum One

JULY 15, 2021

our demographics and interest areas). Your social media platforms also offer ways to deliver relevant content to your audiences based on their interests, location, age, industries, and other demographics. How will you measure success? Most consumers today expect an online experience that’s customized.

Personal 107

Personal Demographics Analytics Test 107

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Nonprofit 111

Candid

OCTOBER 3, 2024

To measure our progress, we realized we would need to determine the specific outcomes we seek to achieve. Over the past two years, we’ve worked with our board to create an outcomes framework, or a way to measure and demonstrate the impact of what Candid offers. Metric: Nonprofits spend less time and money per dollar raised.

Metrics 52

Metrics Articulate Measure Demographics 52

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 73

Campaign Impact Design Metrics 73

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

As mentioned we had ambitions to reach different audiences (based on what we know of pinterest demographics) to start to build their recognition of UNICEF and the issues, with a view we could convert them into supporters through ongoing exposure across activity. Pinterest has only been around for short time.

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Sierra Leone Case Study Benchmark Studies 129