This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Regularly share progress updates on fundraising campaigns, including any measurable impact achieved through these efforts. Different demographics tend to favor different platforms, so nonprofits should consider factors like age and interests when deciding where to focus their efforts. Update on ongoing campaigns.
The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.
Without data, its difficult to measure success or identify areas for improvement. Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs? Lack of Performance Tracking : Do you know how your programs, events, and member engagement initiatives are performing?
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
If so, it’s time to start thinking about how to measure your definition. There are still literally dozens of ways to measure this definition (trust me, I’ve tried). Many measures used to operationally define BIPOC leadership rely on percentages, but these can feel arbitrary, especially among very small organizations.
They can also be more loose and include demographics such as alumni, families of patients, or former clients. Calculate and measure. By understanding who your largest demographic is, you have the opportunity to craft a personalized message and call-to-action to them.
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.
The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Image courtesy of Google User Content.
First ask yourself, what demographics do these stakeholders fall into? Equipped with built-in templates and best practices, nonprofits can fundraise, host events, strengthen donor relationships, and measure performance in one easy-to-use platform. Consider your target donor audience as well as the constituents you serve.
McDonald’s, Wingstop, and Starbucks are among Gen Z’s most popular and appealing restaurant brands, according to Dcdx’s new Magnetic 100: Restaurants report , measured by organic, user-generated content.
Working with academic experts, Royal Panda developed a four-part quiz that measured verbal intelligence, logical reasoning, mathematical ability, and visual reasoning. Before taking the tests, administrators asked respondents to fill out a demographics questionnaire to determine their gaming, computing, and mobile preferences.
They allow you instantly connect with millions of users who represent every demographic under the sun. Measure metrics. Image courtesy of athgo. Social media is well documented as a necessary marketing platform for all nonprofits. Following up your innovative work with metrics reporting is a sure fire way to ensure success.
There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. Priority setting that aligns with available data will help you make the most of the data and ensure it aligns with your foundation’s approach to impact measurement. Do streamline.
SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.
The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.
While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. What’s your story? Every nonprofit has a story to tell.
We know some nonprofits are afraid of donor fatigue if they send asks too soon after Giving Tuesday, but our platform data shows that the donor demographics are different for those who give on Giving Tuesday and those who give during the last five days of the year. 7) How to Easily Unite Your Giving Tuesday and Year-End Campaigns.
At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. ” It’s helpful to break these high-level goals down into measurable components.
Have there been demographic, economic, or policy changes that affect your messages and offerings? Speaking of metrics, how do you measure your nonprofit site’s performance? The environment is always changing. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.
In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.
The model then compares the user’s fingerprint with those of all available videos, measuring how close they are. January, Douyin Group announced plans to introduce ten measures aimed at increasing transparency on the platform, including efforts to make its algorithms and governance processes more open.
In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior. How are you tracking success? Online Tracking.
My CRM will help us better measure success. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign. Now, you can compare that information to last year, or the last time you ran a similar campaign targeting that demographic, and compare the two.
Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Let’s break down several scenarios to show how data analytics can help improve the member experience.
25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Finally, and this is critical: Measure your results against expectations. Measure, measure, measure.
And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?
So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.
It considers factors like giving history, demographic data, and communication preferences. They can also split based on demographics and communication preferences. Use AI tools to segment them based on factors such as giving, demographics, and communication. The platform uses predictive analytics. Segment your donors.
The pig liver is meant to be a stop-gap measure rather than a full replacement. The results might not hold for other demographics, and the transplant could falter down the road. It could temporarily keep patients alive until a human donor organ becomes available or the patients own liver recovers.
If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. Will you communicate to both donors the same way?
You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.
Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.
nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Candid’s The state of diversity in the U.S. What does the information shared by 59,550 U.S.
By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.
Measurement overwhelm – Don’t measure every social media metric you can. One of the biggest challenges in doing this is working out exactly what to measure. Working out what you should measure can take a few steps. This gets you one step closer to choosing useful metrics to measure. Define your goals.
Perhaps you’re seeing a growth in an untapped market or demographic. New marketing and advertising channels with measurable goals will help your prospective customers hear about you. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Create New Customers.
You can use pivot tables to summarize anything from demographic information to satisfaction survey responses. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Check out these videos about pivot tables.
Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Anything is better than nothing. Male or female? Young or old? College educated or not?
The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content