Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A relatable human voice connects. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. As an experienced fundraiser, you know that fundraising dollars don’t roll in unless you have a relationship with those people first. That doesn’t mean you’re just reaching out to Millennials.

Social Media 48

Social Media Education Media Social 48

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. As an experienced fundraiser, you know that fundraising dollars don’t roll in unless you have a relationship with those people first. That doesn’t mean you’re just reaching out to Millennials.

Social Media 40

Social Media Education Media Social 40

NTEN

JANUARY 11, 2011

They've raised their hand to voice their support for your mission through their donation. Applying your constituent knowledge to your online communications strategy through segmentation can be the foundation for stronger donor relationships and ultimately, more fundraising dollars towards achieving your organization's mission.

Communication 69

Communication Results NTC Content 69

ASU Lodestar Center

MAY 27, 2011

In my previous post , I reviewed the first trend in "Convergence," which is "Demographic Shifts Redefine Participation." The report emphasizes moving away from one stylized corporate message to a natural, multi-voiced approach to connecting with the public. However, times have changed my perspective. Central Ave.

Social Media 77

Social Media Research Media Social 77

Forj

MAY 11, 2021

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. Be sure to invest in: A constituent relationship management (CRM) system.

Mail 36

Mail Virtual Guide Associations 36

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? | Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

The technology here will better allow nonprofits to form relationships with constituents, independent of the social network on which the initial relationship is created. Enter one site at time based on how well the demographics fits with your targeted audience. Don't just friend collect, build relationships. Marketer???

Director 50

Director Open Social Social Network 50

Allegiance Group

AUGUST 19, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Tips for Success Give voice to your brand story to create connections. Direct mail is no longer the only game in town for raising money in December. Rather, stewardship is a practice that must happen throughout the year.

Guide 52

Guide Fundraising Podcast Storytelling 52

Get Fully Funded

JANUARY 16, 2022

The best items for a charity auction will appeal to your demographic. Here are a few free marketing offerings to consider: Include your sponsors’ logos on your event website, direct mail, social media. Be sure to strike a balance between the two when you’re creating a direct mail piece. Strengthen relationships.

Tips 87

Tips Sponsor Virtual Nonprofit 87

Greater Giving

NOVEMBER 11, 2021

Though both of these demographics have smaller cash reserves than typical nonprofit donors in the past, they’re also more generous than any generation before them. No matter how much or little a donor was able to give, it could still be the beginning of a long relationship. So how do nonprofits harness all that untapped giving power?

Generation 98

Generation Donation Online Giving 98

Get Fully Funded

JANUARY 16, 2022

The best items for a charity auction will appeal to your demographic. Here are a few free marketing offerings to consider: Include your sponsors’ logos on your event website, direct mail, social media. Be sure to strike a balance between the two when you’re creating a direct mail piece. Strengthen relationships.

Tips 52

Tips Sponsor Virtual Nonprofit 52

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47

Qgiv

MAY 23, 2022

About 82 percent of donors will look to your website and your social media profiles first for updates on your organization, so without a strong presence, you may not gain the trust necessary to build long-lasting relationships with your donors. Donor fatigue is real and doesn’t just happen with direct mail, but with social media too.

Social Media 52

Social Media Practice Media Strategy 52

Connection Cafe

MAY 22, 2017

Fundraisers allow you to bond with prospects and donors, whether it’s formal or informal, strengthening your relationship. This is your pathway into their world, allowing for an easier stewardship process and closer relationship. Build a list of desired attendees and utilize all relationships that are connected to your organization.

Fundraising 44

Fundraising ROI Award Course 44

Bloomerang

AUGUST 6, 2021

But for now, I’m going to share with you how we learn about building a long-lasting, high-quality relationship with our donors and how we can sustainably double their giving. One of the most important factors that drive intimacy in a relationship is mutual disclosure. And I believe in simplicity. You can only be who you are.

Video 113

Video Children Donor Survey 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2009

Are you ready to engage and build relationships with your stakeholders? How do you balance cross generational voices within your organization, and who should own the soc media? Should we invite our entire mailing list to follow us on Twitter? Where can I find demographic data on different soc media venues?

Interview 84

Interview Org Stream Camera 84

Bloomerang

JUNE 19, 2021

If you’ve been on the last maybe two or three webinars, you know I’ve been talking up this one, because I’m in this demographic, and I cannot wait to hear what Sarah and Corinne have to say. And just like anything in fundraising, you want to focus on building relationships. Sarah, Corinne, you all doing okay?

Professional 57

Professional Video St. Louis Group 57

Bloomerang

APRIL 2, 2021

So chatbots are very useful if you do have a list of frequently asked questions or if you want to direct people, say, to a hotline or to some other resource when you might not be directly answering e-mails. So nonprofits are building Alexa Amazon skills to reach new audiences and build relationships with potential donors. Steven: Yeah.

Social Media 80

Social Media Trend Video Marketing 80