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In a mission-based organization, many problems that initially appear to be about information and communication technology are really about organizational culture, knowledgemanagement, or a combination of organizational culture and knowledgemanagement. Age discrimination is alive and well in mission-based organizations.
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You can look at things like past behavior, interests, demographics, and more. How do these various elements connect and work together to vocalize your mission and brand? Determine what you are trying to achieve, e.g., improve brand loyalty, increase donations, grow your contact database, etc. Who are the audiences you are looking to target?
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