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Which Event Formats Work Best?

Greater Giving

Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have? Regardless of the format you choose, keep these best practices in mind to host a successful event: For virtual and hybrid events, choose a user-friendly, reliable event platform.

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Should I Sponsor a Virtual Event?

AccelEvents

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. But does the same hold true for virtual events? .

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Start testing your outreach plans. Get a head start on prospect research. Wealth indicators.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Demographic and personal information. The characteristics of your donor base.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

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19 Way To Leverage Your Events for Generating Leads

AccelEvents

This allows you to at least collect some demographic data on those who have registered. . Lead generation is far easier when your attendees interact with an online format. Getting leads from your event is not that difficult, you just have to keep that goal top of mind. . Keep lead generation top of mind. .

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Doing so will help drive a high ROI for your small business. Send surveys.

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