Remove Demographics Remove Integration Remove Metrics Remove ROI
article thumbnail

4 Ways to Enhance Your Association’s Online Presence

Achieve

Group members based on shared characteristics like demographics, interests, or preferred communication channels. Making data-driven decisions protects your assets and investments, increasing the chance that the new strategies you implement will help the organization reach its goals and yield a positive ROI. Optimize the web experience.

Online 52
article thumbnail

Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Leverage third-party integrations. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

Map 52
article thumbnail

4 Best Ideas for Planning Your Next Hybrid Event

AccelEvents

While the overall target audience demographics may be similar, the event experience differs. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. .

Ideas 98
article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

article thumbnail

How to Market Your Event On A Budget

AccelEvents

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105
article thumbnail

What is a Hybrid Event?

AccelEvents

By requiring registration and ticketing through your event management platform, and using this same system to host the streaming, your metrics will all be in one place. . You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences. Consider your hybrid event like a marketing campaign.

Stream 98