This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographicinformation one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Lets take a closer look at how donors were using Candids data to inform their giving on GivingTuesday. Human services 3.
How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Get started ! Dive deeper!
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.
Far from a check-box approach of counting heads, Mott and many other funders want deep and meaningful information that can lead to specific actions to do better in terms of diversity and equity. based 501c3 organizations can “claim” their profile. The basic profile already exists on the portal using IRS reporting.
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
By better understanding the demographicprofile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.
Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio.
Armando Ehrenzweig, Get in Motion’s Founder and CEO, attended a fundraising workshop last year presented by the Fundraising Academy for Grassroots Organizations and AcademyGO , a member of Candid’s Funding Information Network. Nonprofit profiles . Seizing the moment .
Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographicinformation as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.
Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?
Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.
How Your Nonprofit Can Make the Most of Its LinkedIn Profile – Guest Post by Victoria Michelson. Page Analytics : With this feature, organizations can be more informed than ever about their network following. Get more detailed demographic data about your followers. Filter engagement trends by type and time period.
Create user profiles. When defining your ideal volunteer, you’ll want to create a user persona , or profile. Nothing is off limits when developing these profiles. All of this information and more will help your nonprofit target and obtain better volunteers. Learn how to better manage your volunteers.
It considers factors like giving history, demographic data, and communication preferences. Nonprofits can analyze this information. They help organizations to make informed choices about donation requests. They do this by understanding each donor’s unique profile. They also protect their sensitive information.
This information can then be given to your donors and used on your marketing channels. By creating personalized emails, it can help you streamline processes, share updates, and ensure that the right people are getting the necessary information they need to support your organization.
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.
Here are three important things to know: Candid only collects data intended to be public Over the last few weeks, weve been asked about our data privacy policies for our organizational profiles. We also clearly communicate this in our trainings and other profile-related materials.
Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. Then translate that information into proposals that will generate meetings and open doors to negotiations. What to do? I challenge you to break the mold. Step 1 – Evaluate Your Assets. Quantifying Partnership Value.
One of our promises to you, as an integrated organization, was to build a hub for the future of data, information, and knowledge for the social sector. New and longtime users alike can look forward to the ultimate hub of data, information, and knowledge that informs better decision making and deepens our understanding of the social sector.
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. This content personalization and curation is vital to associations, as members look more and more for the information that matters to them with having to work for it. How do we curate that message?
By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Also, for any initiative that requires individuals to disclose sensitive information like credit card numbers, opt for a site that makes data privacy a top priority.
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.
Maher gives a preview to her testimony, sharing how funding cuts would impact Americans broad access to crucial news and information, particularly in rural and local areas. There was a high profile criticism about newsroom bias last spring from an editor on the staff. Since then, the environment just got a whole lot more fraught.
These ratings, powered by nonprofit profile data provided voluntarily to Candid, assess where organizations are in their journey to prioritizing equity in their operations and pursuit of their missions. . This information is collected alongside staff and board demographic data via nonprofit profiles.
First-party data refers to information supporters share through direct interactions with your nonprofits owned propertiesnamely your website , app, and/or social media accounts. To protect supporter information, leverage a database with advanced security features like data encryption, multi-factor authentication, and SOC 2 Type II compliance.
As our social sector continues to become more data-driven, relevant, and responsive, we need better information on which we can all rely. So, when Candid first approached the Center about its initiative to encourage more organizations to earn a Gold Seal, in turn providing richer information on the sector, the Center's team was intrigued. .
While GlassPockets has served to steadily motivate participating funders to share more information publicly, with only 112 participating foundations, the reality is that most funders opted not to participate. We aim for a 360° sector-wide view via Candid’s Nonprofit Profiles on GuideStar. From pain to gain. What’s next?
Candid is the largest source of data about the demographics of nonprofit leaders, board members, and staff. Candid typically shares organizations’ “latest available” demographic data, i.e., their most recent submission. Just over half (52%) of nonprofits that have shared demographicinformation since 2019 have done so more than once.
Be one of the first organizations to earn a new 2022 Seal of Transparency to display on your Candid nonprofit profile and website. Nearly 80,000 nonprofits have recognized the value of demonstrating transparency through these Seals. Claim your free Candid nonprofit profile and earn a Seal today to: . to manage your profile and?
Discover Your Groundswell Social Technographics Profile Your Result: Creator. Discover Your Groundswell Social Technographics Profile See All Our Quizzes. For the past year or so, I've included this visual based on Forester Research Social Technographics profileinformation. What's your profile? created a quiz.
nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. What does the information shared by 59,550 U.S. Candid’s The state of diversity in the U.S.
This blended approach will help reach a larger audience and different demographics within your target audience. Your signup page should only ask for necessary information, like volunteers names, contact information, emergency contact, and details about their skills, interests, and availability.
Can you accurately describe your membership demographics? Could you develop a profile of member wants/needs in each demographic group? Scenario planning, whether formal or informal, can help you to visualize the impact of various responses and support effective and informed new ventures. To the organization?
The best part: You can also leverage your profile as the perfect handout to showcase your programs and impact for in-person meetings with funders. How to earn a 2023 Candid Seal of Transparency If your organization has a 2022 or older Seal: Sign in to manage your profile and review all required fields. Publish your changes.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content