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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Demand for nonprofit profiles spiked on GivingTuesday 

Candid

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. We saw significant spikes in overall traffic, nonprofit profile views, and searches. Lets take a closer look at how donors were using Candids data to inform their giving on GivingTuesday. Human services 3.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Get started ! Dive deeper!

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Unlocking sector-wide benefits with Demographics via Candid  

Candid

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.

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Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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One foundation’s quest for better demographic data

Candid

Far from a check-box approach of counting heads, Mott and many other funders want deep and meaningful information that can lead to specific actions to do better in terms of diversity and equity. based 501c3 organizations can “claim” their profile. The basic profile already exists on the portal using IRS reporting.