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Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographicinformation one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
Use snippets from annual or quarterly reports to keep supporters informed. Because people consume information differently, alternate between sharing data in the form of infographics and photos to maintain engagement. Highlight key data. Update on ongoing campaigns. LinkedIn: Maintain a professional tone and limit direct asks.
For NGOs to successfully inform and motivate Gen Z to take action, they must embrace a mobile-first, multi-device strategy and as the Internet of Things evolves over the next decade, the definition of “devices” will expand to include screens on everything from digital billboards to smart cars. Source: eMarketer.
The inertia of decades of existence often precludes a data-informed state, instead relying on anecdote, trusting in the gut feeling of longtime employees or volunteers, and the way things have always been done. It remains all too common for associations to ignore vital data points as they strategize for the future.
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.
nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.
How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Get started ! Dive deeper!
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
If your association isnt using data to inform decisions, understand member needs, and track performance, you may be missing out on valuable insights that could improve your organizations effectiveness. Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs?
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.
Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographicinformation as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.
Even engaging in whats known as informal helping lending a hand to friends, neighbors, or community members in need, without getting paid or participating in an organized programcan help you in similar ways. Changing demographics The number of U.S. Changing demographics The number of U.S. This change has been gradual.
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.
Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. How do you know who to target with information about planned giving, and what should you say to them?
It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Active on Reddit: Reddit is a go-to for information on cryptocurrency. No Donor Forms: If you put a wallet address directly on your site, you won’t get donor data. Facebook: Crypto users are not on Facebook.
This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. Lets take a closer look at how donors were using Candids data to inform their giving on GivingTuesday. billion raised in the United States. Theyre a central resource for savvy donors looking to make a difference.
Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Indeed, golf outings are having something of a renaissance in a time when corporate connections, donor engagement, and outreach efforts are perhaps more important than ever. 1) Focus on audience.
Audiences can be categorized into different segments based on their demographicinformation and donation behavior. Infographics, charts, and visuals can also help make complex information more digestible and showcase the difference your organization makes.
Audience Insights: Look at your audience insights on Facebook and write down your key demographicinformation. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. What content would help serve and provide value to your audience right now?
But are you truly leveraging that information? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal?
Hardship often hits certain demographic groups harder than others. Data-informed solutions are key to an equitable nonprofit workforce Struggling nonprofit employees have been hidden in plain sight for far too long. By comparison, the rate of financial hardship at retail trade nonprofits (e.g.,
Given golf’s demographic and surge in popularity, golf fundraisers have emerged as an especially versatile and viable option. With an event website up and running, your save-the-date notice can simply direct folks to the website for more information. 2) Launch an event website. 4) Plan on live scoring.
It considers factors like giving history, demographic data, and communication preferences. Nonprofits can analyze this information. They help organizations to make informed choices about donation requests. They can also split based on demographics and communication preferences. The platform uses predictive analytics.
First ask yourself, what demographics do these stakeholders fall into? Sharing information about the work your organization is doing will pique the interest of prospective supporters and encourage them to reach out to learn more. Consider your target donor audience as well as the constituents you serve.
If your nonprofit has previously hosted auctions, review the information you collected on item sales to inform your prize selection and procurement methods this time around. Collect Data on Auction Item Sales Like with most fundraisers, referencing past data in the planning process can greatly boost your auction’s success.
This information can then be given to your donors and used on your marketing channels. By creating personalized emails, it can help you streamline processes, share updates, and ensure that the right people are getting the necessary information they need to support your organization.
It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. For example, you can target based on location, demographicinformation, user behavior, and interests.
Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. Another way to expand on a nearly-there fundraiser is to conduct some informal market research. You learned something from that, and can move on with that knowledge informing your next steps. 2) Brainstorm.
By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. ” Instructions: Provide information about your organization’s current situation, including its strengths, weaknesses, opportunities, and threats. .”
Plus, with the right golf event management software, golfer information gets dropped into the platform’s backend where you can manage teams, hole assignments, and other details. How Technology Helps: It all starts with an event website where golfers can register their teams and submit payment—all without you needing to do a thing!
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.
But are you truly leveraging that information? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.
For the most effective meetings with productive discussions, you need to present your financial information to your board in a way that they understand, and quickly. Lead with the most important information and make it clear what they need to know. Be Consistent With repetition comes understanding.
They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide.
Packed with a holiday fundraising guide, one webinar, two blog posts, and two infographics, this Year-End Survival Kit will give your team the insider information you need for your most successful year-end campaign yet. 4) Year-End Survival Kit: How to Optimize Your Year-End Strategy.
Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. While it can be problematic to rely on surveys alone (as we read above), survey data can still help inform decisions when you use them as part of the full picture.
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