Remove Demographics Remove Info Remove Metrics
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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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New year, new look. Introducing 2022 Candid Seals of Transparency.

Candid

Program(s) info: name, brief description, geographic area served . Capabilities—share financials and people info that funders seek . Board chair name and leader demographics . Metrics: share at least one metric from 2021 . Programs—a chance to share programs and to build your brand . 2020 or 2021 financials

Info 98
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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Doesn’t seem to share info about cost or impressions. How Should Nonprofits Use Ad Libraries?

Library 104
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Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Provide additional info and encourage clicks with ad extensions. You can also leverage demographic targeting to narrow your target audience further. That way, you can keep everything running smoothly. Ad extensions.

Grant 97
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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. On your invitations, include contact info and a URL or QR code for your event microsite to bridge the gap between print and digital engagement. The baseline metric to track will be completed registrations. Its audience.

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Pitch Deck Teardown: The Perfect Pitch Deck

TechCrunch

We could also have specified that this is a B2B2C company, but we figured an astute investor might figure that out given the info here. It would have been easy to ‘pump’ the numbers by quoting GMV here, but the founders (and sophisticated investors) know that metric holds little meaning.

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