How to Make Your AMS a Revenue Generator, not a Cost Center
The MatrixFiles
MARCH 25, 2024
We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. How easy or hard is it to actually complete a transaction?
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