Remove Demographics Remove Influence Remove Search
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. How easy or hard is it to actually complete a transaction?

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. This can help them identify potential partners for joint campaigns, cross-promotions, or influencer outreach.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. The difference is in the details and playing around with what you enter, much like an Internet search.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Ways to enhance your website to better promote your back-to-school campaign include: Prioritizing search engine optimization (SEO). SEO refers to the process of optimizing your website so it appears higher in search engine results. That way, your business will show up for relevant search results. Influencer partnerships.

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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. News.google.com and can be used to search for your organization and then relevant keywords for your field of interest, include a search for competitors.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

Group members based on shared characteristics like demographics, interests, or preferred communication channels. Positive web experiences motivate members to continue engaging, stay on your website longer, share content, and refer friends or colleagues—all things that will grow your organization’s online presence and influence.

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