Direct Mail Donor Acquisition Strategies
Allegiance Group
FEBRUARY 14, 2023
Additionally, retention rates for first-time donors declined from 25.3% The slide below shows two important things: The first-year value of a new donor acquired in FY18 was $89. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate. year over year.
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