Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . When it comes to individual giving, an acceptable cost-benefit ratio can depend on a range of factors: Your organization’s history, age, and size. Local demographics. Fundraising history .
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