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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. One tip is migrating over the most important subset of data like the last 3-5 years of giving history. Later, you can migrate the less critical data. Get started !

Personal 299
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 238
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Strategies For Connecting With Younger Donors

Bloomerang

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. Build relationships effectively Connecting with younger donors isn’t about finding the right single-time marketing tactic.

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Building a Nonprofit Data Marketing Strategy Without Cookies

Nonprofits Source

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.

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Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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5 Tips for Securing Appealing Nonprofit Auction Items

Greater Giving

Ensure sponsor relationships are mutually beneficial by providing free publicity via your event signage and marketing materials for any businesses that provide items. For example, if your highest-priority segment is major donors, they likely have the desire and financial capacity to bid on luxury vacations and designer goods.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. They are based on individual preferences and giving history. It considers factors like giving history, demographic data, and communication preferences.

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