Fast Company Tech

MARCH 7, 2025

Gen Z’s spending power grows A lot has been written about Gen Z’s spending habits, mostly because the 12-to-27-year-old demographic’s spending power is expected to grow to $12 trillion by 2030, according to Nielsen. It’s also the largest generation in history, making up more than 25% of the global population.

Generation 80

Generation Demographics Conversation Celebrate 80

Candid

OCTOBER 23, 2024

Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.

Donor 105

Donor Strategy Relationship Children 105

Care2

JANUARY 5, 2011

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. For a large part of history, nonprofits dealt with anonymous donors. The Millennials, Gen Xers, and the Matures. The are tech savvy.

Demographics 64

Demographics Internet Trend Social Network 64

Nonprofit Tech for Good

MAY 16, 2024

They are based on individual preferences and giving history. It considers factors like giving history, demographic data, and communication preferences. It shows their giving history and how they like to be contacted. They can also split based on demographics and communication preferences. Segment your donors.

Donation 247

Donation Fundraising Data Donor 247

Mashable Tech

FEBRUARY 23, 2025

With Black History Month upon us, and a very different industry environment than a year ago, Mashable caught up with Mancini to discuss the latest with her organization and how she stays optimistic during this strange time. When you think of Black History Month, who stands out as inspirations and what have you learned from these people?

Tech 114

Tech Job Skills Industry 114

Greater Giving

OCTOBER 15, 2024

One of the best ways to understand your auction’s target audience is through supporter segmentation, which GivingDNA defines as “a strategy that nonprofits use to separate a donor base into smaller subgroups based on shared traits and characteristics.”

Tips 103

Tips Nonprofit Sponsor Audience 103

TechImpact

JULY 29, 2014

Because your CRM will soon have a detailed history of all the interactions you’ve had with your donors, your nonprofit will know exactly when and how to interact with specific constituents. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign.

Effective 152

Effective Demographics Interaction Donor 152

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Insights will help your nonprofit get a clear understanding of what kind of content your followers engage with most as well as their demographics. Events also serve as a chronological history of your nonprofit’s Google+ Hangouts on Air. Create “Events” for Google+ Hangouts on Air.

Google 238

Google Practice Nonprofit Social Media 238

NetWits

MAY 17, 2012

The ask should be accompanied by a precise message tailored to the demographic you are targeting. Does your ask vary with each donor, and does it adjust based on the donor’s giving history? If it’s not first, improve your website promotion, and educate yourself about making the site easier for potential donors to find.

Results 230

Results Donor Online Fundraising 230

The Verge

SEPTEMBER 12, 2021

Here’s a brief history of all the times Tim Cook said he was convinced AR was the future. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. July 2016: Cook says in a quarterly earnings call that “AR can be really great.”. “We

History 118

History Time Technology Interview 118

TechImpact

JANUARY 16, 2014

The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. Today’s youth potentially have the shortest attention spans in the history of the world. Image courtesy of Ciniva Web Agency. How has your nonprofit utilized, or planning to utilize, Instagram and Vine? Short videos.

Nonprofit 165

Nonprofit Social Media Attention Feeds 165

Bloomerang

JULY 7, 2022

After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Consider both demographic and psychographic characteristics when defining your segments. Define your audience.

Mail 128

Mail Retention Donor Practice 128

Pamela Grow

DECEMBER 11, 2024

Take it a step further by mentioning: Giving history: To show appreciation for donors contributions, mention specific gift amounts, dates, or campaigns they have supported. You can also customize suggested donation amounts based on their giving history or tailor recommended involvement opportunities to provide new ways to give.

Mail 59

Mail Fundraising Strategy Nonprofit 59

The Next Web

DECEMBER 7, 2013

In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. Twitter’s fastest growing demographic is 55–64 year-olds. It’s especially interesting to look at the history of the Twitter hashtag.

Stats 167

Stats Twitter Help Social Media 167

TechImpact

NOVEMBER 6, 2013

Collecting this type of information and automatically storing it will help you identify stats about the average donation amount, donor demographics, isolate ‘big’ donors, and recognize returning donors, among many other stats–depending on the questions you ask with your forms. Maybe remove those ads from your donation page.

Donation 197

Donation Tips Create Donor 197

Candid

NOVEMBER 29, 2022

I’d like to take a moment to offer history and lessons learned, the thought that went into this decision, and how we plan to evolve the effort for greater impact. A bit of history. This history seems worth revisiting. As more foundations become interested in demographic data, this imposes an undue reporting burden on nonprofits.

Reflection 111

Reflection Work Demographics Foundation 111

The Modern Nonprofit

DECEMBER 17, 2024

Look for key metrics like average donation size, frequency, and donor demographics to inform your future outreach strategies. Accurate and detailed transaction histories will save you time and reduce the risk of errors. What you can do: Export transaction histories and financial summaries directly from Flipcause.

Tips 52

Tips Giving Donor Files 52

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104

Effective Demographics Philanthropy Leadership 104

Nonprofit Tech for Good

AUGUST 6, 2023

By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

Fundraising 235

Fundraising Practice Guide Campaign 235

Pamela Grow

SEPTEMBER 25, 2024

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Consider sending email newsletters to your supporters based on how often they contribute or their involvement history. Enrich your database. Newsletters. Impact updates.

Audience 111

Audience Effective Tips Database 111

.orgSource

JULY 10, 2023

As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. Can you accurately describe your membership demographics? Could you develop a profile of member wants/needs in each demographic group? Why are these qualities important to you?

Advice 170

Advice Associations Course Change 170

.orgSource

SEPTEMBER 5, 2023

Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. Use gamification to provide individualized loyalty programs.

Trend 221

Trend Digital Gartner Virtual 221

Forum One

JULY 15, 2021

our demographics and interest areas). Whether you’re a membership-based organization that relies on annual fees or a nonprofit that relies on online giving, personalizing your digital marketing based on audience interests, location, giving history, etc., Examples of basic personalization. Segment your audience on social media.

Personal 107

Personal Demographics Analytics Social Media 107

Candid

FEBRUARY 15, 2023

There are also questions about whether an organization’s history or future should play a role in the definition, or whether the communities an organization serves should be considered part of what “BIPOC leadership” means. is it a BIPOC CEO, a BIPOC majority board, or a predominantly BIPOC staff?). Even seemingly menial differences (e.g.,

Measure 98

Measure Demographics Leadership Roles 98

Nonprofit Tech for Good

MAY 25, 2024

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. These so-called LYBUNT donors (those who gave last year but unfortunately not this year) are a vital group that can be reengaged with the right email campaign.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Donors’ giving history can be an incredibly helpful data point.

Donor 98

Donor Data Database Demographics 98

Bloomerang

JANUARY 7, 2022

Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Identify Potential Major Donors – donors with high engagement levels and a long history of giving are your best major gift prospects. Donor Engagement Factors.

Donor 117

Donor Guide Measure Social Media 117

sgEngage

DECEMBER 27, 2023

Philanthropy and knowledge work have a long history, from demonstration projects to evaluation to the encouragement of learning communities and grantee learning networks. What is the history in the question? What is the history in the question? There is history in every question. This is where history comes in.

Question 115

Question Change Grant Knowledge 115

The Verge

MARCH 2, 2022

But most people who wear the watch are in a demographic that wouldn’t actually be able to do much with that information, according to a new study — most doctors wouldn’t prescribe them the medication usually given for that condition, which is usually detected in older people. But they found that only 0.25

Studies 98

Studies Benefit Los Angeles Demographics 98

TechCrunch

JANUARY 27, 2021

Both dealt with the challenges of accessing financial services as immigrants and wanted to created a company to serve other people without Social Security numbers or credit histories. Despite the economic challenges caused by the COVID-19 pandemic, Stilt’s loan performance has remained steady.

Service 104

Service Raise United States Application 104

Candid

SEPTEMBER 18, 2024

When designing campaigns, nonprofits should ask: Do we have diverse demographic cohorts advocating for the cause? Wlnsvey Campos made history twice–first as the youngest woman to be elected to the Oregon House of Representatives and then as the youngest person ever to serve in its State Senate.

Generation 133

Generation Organization Campaign Influence 133

Candid

FEBRUARY 8, 2024

AAER’s claim that it is discriminatory to address a funding gap for historically disadvantaged women of color ignores the history of our nation and seeks to restrict the Fearless Foundation’s right to pursue its mission. Why would this case against a small foundation threaten First Amendment rights for the entire sector?

Giving 119

Giving Philanthropy Grant Foundation 119

Nimble AMS

MARCH 29, 2022

With Nimble AMS, you can use your member data to create personalized content and offers based on what members have purchased, what they’ve viewed, where they’re located, and other demographic information. Automatically send a personalized email to members based on their past purchasing history. Learn more.

Associations 121

Associations Personal Badge Generation 121

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2015

Will some demographics be more inclined toward mobile? We don’t want nonprofits to miss out on an amazing opportunity to be a part of history, generate new donors, and participate in an exciting new campaign. The response during Fairfield County Give s earlier this month was phenomenal, with an 18 percent mobile donation rate.

America 50

America Local History Giving 50

The Next Web

DECEMBER 3, 2013

However, industry averages may not apply to a demographic of mobile-attached millennials. Whether it’s a presale opportunity based on previous purchase history, a special sale discount code or entertaining extended content, extras work wonders for encouraging engagement. Check that list twice.

Mail 141

Mail email Generation Social Media 141

Museum 2.0

APRIL 30, 2014

This week, I''m celebrating three years on the job as the executive director of the Santa Cruz Museum of Art & History. For us, staff diversity means variation in work background and perspective as well as demographics. This spring marked a big conceptual shift for me and the museum.

Museum 44

Museum History Arts Work 44

Qgiv

AUGUST 23, 2024

Demographics like a donor’s age, education level, and occupation are the clearest places to start with donor segmentation. Another donor segment might be motivated by cultural history, so your message to them could highlight the importance of preserving it in a museum. What is your donor’s giving history?

Donor 100

Donor Tips Raise Culture 100