Demographics Headline Info Test 
Care2
JANUARY 14, 2009
Gather demographic info if you don’t already have it. Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both.
Care2
JANUARY 15, 2009
Gather demographic info if you don’t already have it. Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. January 15, 2009 | Samer Excellent suggestions!
sgEngage
AUGUST 23, 2023
Capture attention with your headlines. Provide additional info and encourage clicks with ad extensions. Luckily, Google offers a feature that will cycle through headlines and descriptions. You can even test out different placement, colors, and font sizes to make your CTAs stand out. Ad extensions.
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