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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. Let the different headlines test for a week.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

Lesson 59
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Lady Gaga & Celebrity Philanthropy

Connection Cafe

As part of her Monster Ball tour, she partnered with Virgin Mobile and Volunteermatch to give free premium concert tickets to volunteers who gave eight hours or more lending a hand to organizations serving homeless youth. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.