Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. Customer segmentation is another helpful approach to consider.

Associations 320

Associations Survey Product Data 320

Nimble AMS

APRIL 18, 2022

One simple method to ensure you avoid common DEI mistakes at your association is to create a volunteer group for DEI initiatives. Read on to learn more about the benefits of creating a diverse volunteer group for DEI initiatives at your association. Create your DEI initiatives volunteer group. Train your volunteers.

Volunteer 123

Volunteer Group Tips Create 123

Bloomerang

NOVEMBER 1, 2024

This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., soccer moms; Harley riders) that tend not to accurately describe anyone in the group. Then, record this information so you can use it.

Tips 114

Tips Strategy Volunteer Donor 114

TechImpact

AUGUST 26, 2014

According to a recent survey conducted by LinkedIn , reading industry news posted on the professional social networking site was the top reason for users under 35 to log on and check their feeds. to start engaging with their audience and growing its group of ardent followers. 76% of Tumblr and 74% of Instagram users are teens.

Social Media 250

Social Media Stats Audience Media 250

Greater Giving

OCTOBER 15, 2024

Additionally, when you send out your post-event survey, include questions about the prize selection so supporters can give direct input on which items they’d like to see again at future auctions and which ones you should consider replacing with new ideas.

Tips 103

Tips Nonprofit Sponsor Audience 103

.orgSource

JUNE 24, 2024

We’ve interviewed icons and iconoclasts of association leadership, conducted focus groups, and developed surveys. Associations must focus on deeply listening to these three groups; then, understanding and addressing their unique needs: To deliver value, your offerings must entice the audience.

Associations 221

Associations Professional Leadership Skills 221

The NonProfit Times

DECEMBER 18, 2024

Meanwhile, census projections show a steady increase in this age group toward year 2100. This exodus might continue with results from a 2023 survey showing that about half of clinicians (doctors and nurses) in the U.S. Associated increases in healthcare expenditure will thus continue to drive demand into the foreseeable future.

New Jersey 52

New Jersey Pennsylvania United States Texas 52

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

Grant 359

Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

DECEMBER 19, 2017

JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. Demographic Shifts Worldwide. Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report explores the impact of gender, generation, and ideology upon giving and volunteerism. The Revival of Email. billion by 2020.

Communication 279

Communication Trend Fundraising Online 279

The Verge

AUGUST 23, 2021

An early analysis of the informal Apple pay equity survey shows a six percent wage gap between the salaries of men and women, according to software engineer Cher Scarlett. A small group of Apple employees, including Scarlett and members of the data analysis organization, will present the results to Apple’s people team this week.

Survey 82

Survey Roles San Francisco Demographics 82

Nonprofit Tech for Good

MAY 18, 2020

Each active campaign in your account must have at least two active ad groups. Each active ad group must have at least two active ads. Organizations must respond to the Google Grant program survey when it is sent out via email once per year. Each campaign has many (tightly focused) ad groups. Account Structure: .

Grant 336

Grant Google Guide Websites 336

Candid

FEBRUARY 29, 2024

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

Demographics 52

Demographics Profile API Grant 52

.orgSource

APRIL 25, 2023

Podcast , I talked with Sarah Mitial, Founder and CEO of People Architecture Group. According to a survey by LinkedIn, 61% of U.S. For example, if you’re talking to digital natives and your IT isn’t exactly new and shiny, emphasize different benefits that appeal to this group, such as professional development and a career path.

Application 221

Application Statistics Culture Job 221

The Verge

APRIL 26, 2022

That’s not because other groups aren’t interested in using the devices to keep tabs on their fitness, heart rate, or other metrics, according to a new study. That leaves lower-income groups and racial minority groups excluded from research studies that use wearable data. It’s just that the cost of these devices is too high.

Group 67

Group Research Studies Survey 67

TechCrunch

JANUARY 9, 2023

Supermom , a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. Supermom was founded by Joan Ong, Luke Lim, Lynn Yeoh and Rebecca Koh, and originally started as a platform in 2013 for community groups and in-person events.

Singapore 91

Singapore Help Asia Demographics 91

Candid

AUGUST 5, 2024

They also surveyed their email subscribers, gathering detailed information that allowed them to better segment their audience and tailor their offerings. Analyze data such as donor, volunteer, and beneficiary demographics and giving patterns. Leverage existing infrastructure. Take advantage of free resources.

Research 110

Research Impact Tips Marketing 110

.orgSource

DECEMBER 26, 2023

As a consultant, I’ve worked with associations of every description, and I’ve learned that the organizations that are most successful with digital transformation are also groups that value the human skills. Changing member demographics adds to the complexity.” It’s not just in the United States, it’s throughout the globe.

Associations 221

Associations Skills Culture Leadership 221

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

Rate 117

Rate Data Demographics Mail 117

Nimble AMS

APRIL 14, 2022

Survey your members . Jumpstart the process by surveying your members to get a sense of their background and industry knowledge. Here’s how to leverage the survey results: 1. In your survey you’ll want to address basic demographic data and request volunteers’ availability and scheduling. Connect the dots.

Volunteer 124

Volunteer Program Learning Survey 124

Nimble AMS

AUGUST 12, 2022

While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyed members engage on the platform. Consider using pulsing surveys to regularly capture member feedback. Pulsing surveys are quick to complete and sent weekly to bi-weekly, with one to two simple questions.

Tips 123

Tips Social Media Associations FAQ 123

Pamela Grow

SEPTEMBER 25, 2024

The best way to accomplish this feat is through segmentation: the process of grouping your supporters based on their similarities and sending them targeted messages they’re more likely to respond to. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters. Demographics.

Audience 111

Audience Effective Tips Database 111

Candid

MARCH 21, 2022

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score. Why does it matter? . What can you do? .

Practice 105

Practice Nonprofit Demographics Charity 105

Nimble AMS

APRIL 9, 2022

Survey your volunteers and routinely seek their feedback. The easiest way to listen to your volunteers’ voices is to conduct a survey. The aim of conducting a volunteer survey is to gain statistically beneficial answers, while simultaneously empowering them and bolstering your retention efforts. . Make the survey anonymous.

Volunteer 120

Volunteer Survey Associations Training 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The State of Nonprofit Data report was released this week (hat tip to Ted Fickes ). Idealware and NTEN prepared the report based on a survey in April 2012 with nearly 400 nonprofit organizations about how they manage and use data. The report found that nonprofits are either doing a lot with their metrics or not much at all.

NTEN 120

NTEN Data Report Nonprofit 120

Amy Sample Ward

JULY 8, 2009

" Traveling Geeks - "The Traveling Geeks are an informal group of technology influencers and bloggers rooted chiefly in the San Francisco Bay Area. Ninety-two percent of nonprofits responding to the May 2009 survey indicated they were experiencing the effects of the downturn, up from 75 percent in November.

San Francisco 100

San Francisco Web Bookmarking Camera 100

Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.

Effective 104

Effective Demographics Philanthropy Leadership 104

NetWits

DECEMBER 2, 2010

Segmentation is essentially a methodology by which we distribute the constituents we want to communicate with into various buckets or groupings. We are breaking the audience and database into manageable groups for the purpose of communicating with them. What Is Segmentation? The very first message shouldn’t necessarily be an “ask.”

email 149

email Marketing Mail Communication 149

Bloomerang

APRIL 10, 2025

This blended approach will help reach a larger audience and different demographics within your target audience. Understanding which groups are most likely to get involved in your efforts is key to recruiting the right people. The best volunteer surveys are targeted at answering a specific question your nonprofit has or reaching a goal.

Volunteer 59

Volunteer Ideas Skills Social Media 59

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Some ways to segment donors include (but are not limited to): Demographics : This includes age, gender, occupation, and location. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls?

Donor 98

Donor Audience Social Media Survey 98

Candid

APRIL 7, 2022

But they share important things, like “being invisible and hypervisible at the same time,” says Tamara Killian, who facilitates the group for the National Diaper Bank Network (NDBN) , where she is chief of development. The research resonated with the group. White was uncomfortable about being in that group.

Share 105

Share South Carolina Demographics National 105

AccelEvents

JANUARY 25, 2021

More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics. But, you can go a step further than merely providing sponsors with attendee demographics. Post-Event Survey. work for your event attendees.

Virtual 98

Virtual Data Sponsor Demographics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. Survey Your Tribe.

Audience 107

Audience Analysis Nonprofit Facebook 107

Forum One

AUGUST 19, 2021

Before you can decide what you want to get out of research, you need to consider current audience groups, the priority of those groups, what needs they have, and what actions we want them to take when engaging with your organization. It typically takes more than one focus group on any one topic to produce valid data that you can use.

Audience 88

Audience Test Research Survey 88

Qgiv

NOVEMBER 13, 2023

One way your team can maintain a personal touch with your donor communications is by using donor segmentation—organizing your donors into common groups and tailoring your messaging for each segment. Donor segmentation is a method of splitting your donors into multiple groups based on shared characteristics.

Donor 99

Donor Effective Guide Nonprofit 99

Bloomerang

DECEMBER 12, 2023

5 Expanding donor demographics with Venmo While integrating PayPal and Venmo is primarily about helping to diversify digital wallet options for your donors, it also presents an opportunity to engage with Millennial and Gen Z donors. typical checkout). 2 52% of U.S. 3 Nielsen, commissioned by PayPal, April 2022. Canada, Australia, and U.K.)

Paypal 119

Paypal Integration Donation Donor 119

Bloomerang

OCTOBER 27, 2023

Donation-based crowdfunding tends to collect small amounts from large crowds instead of seeking large amounts from a small group of affluent donors (Lu et al. Also, if you’re using a crowdfunding platform to raise funds, incorporate a survey mechanism to learn how your donors experience the platform.

Donor 115

Donor Tips Attitude Nonprofit 115

Nimble AMS

MAY 13, 2022

According to the Deloitte Global 2021 Millennial and Gen Z Survey , 35% of millennials and 40% of Gen Z respondents volunteered at a non-profit, charity, or community organization, w hile 55% of millennials and 52% of Gen Z respondents donated to charities. . According to Gallup , millennials seek managers who take on a mentoring role.

Associations 106

Associations Mentoring Professional Volunteer 106