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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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Report: Insights from the Google AI Impact Challenge

Beth's Blog: How Nonprofits Can Use Social Media

This includes Google , Microsoft , SalesForce , Intel , IBM , and many other companies. Last year, Google made an open call to organizations around the world to submit their ideas for how they could use AI to help address these social challenges. different demographics). . You can download and read the full report here.

Google 74
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AI at Candid: Powering technology to support the sector’s lasting success

Candid

An active field of research in the 1960s, machine learning is now deeply embedded in our daily lives—from receiving recommended products while we’re online shopping to Google helping us autocomplete our emails. As these technologies mature, so do their applications. Making it easier to attract donors online.

Support 94
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Pew Internet Report on Tagging Use

Beth's Blog: How Nonprofits Can Use Social Media

The reports gives us a demographic snap shot of who is tagging now ("Classic early adopters, people under 40" - guess I'm not a classic early adopter). The reports suggests that tagging is poised to go mainstream because of more and more sites, like Google and Yahoo, make it easier to tag. taxonomies.???

Tag 56
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Keynote by George McCully at NTC Boston

Beth's Blog: How Nonprofits Can Use Social Media

He spoke about how the demographics of wealth has changed and fundraisers need to pay increasing attention to individual donors. " He shared a visual diagram of his taxonomy of MA nonprofits that did with analyzing Form 990 information and google. He presented the new/old paradigm for philanthropy for individual donors.

Boston 50