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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Data 169
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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs? At.orgSource, we understand these challenges.

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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Offering content and information to a demographic or community while asking for nothing in return. 79% of nonprofit professionals cite boosting fundraising as their ultimate goal they’d like to accomplish through content marketing. 53% of respondents to this survey cited website traffic as the metric most important to them.

Content 251
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Seven tips to survey staff at your association and improve employee engagement

Nimble AMS

To address this growing concern, 40% of the professionals surveyed planned to invest in modern technology to streamline work processes through automation. . Here are seven tips to get feedback from your employees by conducting a staff survey: What questions to ask when designing a survey for staff . What are your career goals?

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. Customer segmentation is another helpful approach to consider.