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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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How to Make a Donor Profile in 5 Easy Steps

sgEngage

It is based on data about the individual, such as their donation history, demographics, and engagement with your organization. A donor profile is typically noted in your CRM and helps your fundraising team track important information about each donor. This is also where we tend to spend the most money, and a lot of time.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Let’s get started. Gather Relevant Donor Data.

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How to Use Prospect Research to Improve Your Asks: 5 Tips

Achieve

This research method has the innate ability to uncover valuable information about prospective major donors, helping your organization better understand and cultivate relationships with prospects. For example, a prospect’s political donations and volunteering history might reveal that they prioritize environmental causes.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This involves looking at demographics, motivations, and preferences. Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. People like surveys that are short and sweet.

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Easy Guide to Fundraising Data Management for Nonprofits

Qgiv

This includes donor information, donation history, engagement metrics, and other data you collect across various platforms. Donor information Basic donor information includes details such as your donor’s full name, contact information, and demographics like age, gender, and occupation.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? For example, think about what happens after someone makes their first gift to your organization.

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