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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. This detailed view enables fundraisers to understand donor preferences and tailor their outreach accordingly. Get started ! Dive deeper!

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Who to Target with Your Planned Giving Program & Why

sgEngage

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. Additionally, remember that “planned gifts” are a diverse category. What Motivates Planned Giving?

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. The automated receipt donors receive when they make a gift is not a thank you. Make it personal.

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Take the Guesswork Out of Personalized Gift Array Values

NonProfit PRO

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials and keen insights about the best timing of solicitations.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

What are their demographics (age, gender, location, industry, interests)? In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Do you know what types of donors are most likely to give to your organization? Where did they come from?

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Gen Z, Millennials Look Beyond Financial Contributions for Charitable Gifts

NonProfit PRO

While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.

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