Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
Let’s assume the point of the event is moving people along the continuum. If people barely know you exist, it’s too soon to ask for a big gift. Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive. Local demographics. Donor conversions.
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