Remove Demographics Remove Foundation Remove Taxonomy
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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

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Google abandons FLoC, introduces Topics API to replace tracking cookies

The Verge

As noted on the Topics API GitHub page, there are currently about 350 available topics in its advertising taxonomy (although Google plans on adding anywhere from “a few hundred” to “a few thousand” eventually). Google says Topics won’t include any “sensitive categories” like race or gender.

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professionals

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Candid uses machine learning to automatically tag new grants, request for proposals (RFPs), and mission statements to our Philanthropy Classification System (PCS) taxonomy—or our way of organizing and enriching data to make it usable. Turning data we collect into the most comprehensive view of the social sector.

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Keynote by George McCully at NTC Boston

Beth's Blog: How Nonprofits Can Use Social Media

m a trustee of a small family foundation, not by family, thank god.??? He spoke about how the demographics of wealth has changed and fundraisers need to pay increasing attention to individual donors. In the last five years, 1,000 private foundations have been created in MA. The new foundations are the ones to go after.

NTC 50
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Getting in on the Act: New Report on Participatory Arts Engagement

Museum 2.0

Last month, the Irvine Foundation put out a new report, Getting In On the Act , about participatory arts practice and new frameworks for audience engagement. If the goal is for organizations to adopt these frameworks as their own, I think we need a lot more supporting material--and maybe fewer different taxonomies.