Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A relatable human voice connects. Facilitate two-way dialogue to make supporters feel heard. Donors want to feel they are fueling breakthroughs.
Let's personalize your content