Remove Demographics Remove Facebook Remove Mail Remove Teen
article thumbnail

HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. Those born into generation X came of age writing and mailing checks to nonprofits, but they now overwhelmingly prefer donating online in amounts ranging from $100 to $499 annually.

article thumbnail

Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. For example, a clothing store running a back-to-school campaign may create a page on its website that’s optimized for the keyword “back-to-school clothes for teens” to target an audience of high school students.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people). by Beth Kanter. by Beth Kanter.

article thumbnail

How Will Your Nonprofit Raise Money in 2012?

NTEN

Between email solicitation, direct mail, major donors, and grant-writing, the vast majority of nonprofits will weather the economic hard times. But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. Four years ago, web 2.0

Money 53
article thumbnail

Fundraising 101: Understand the Basics of Fundraising so You Can Fund Your Dream

Get Fully Funded

An Idea Donor Profile is a description of your typical donor, based on demographics and psychographics. Have a sign-up sheet for getting on your mailing list, a jar for cash and check donations, and a QR code linking to the donation page on your website. For a self-esteem program for teen girls: Your gift of $18.25

article thumbnail

The Million-Dollar Question: Will Generation Z Use Facebook?

NonProfit Hub

It’s no surprise that flocks of young people are leaving Facebook , and it isn’t particularly surprising why they’re leaving, either. With almost every parent in America (and around the world, for that matter) on Facebook, young people don’t want to give Mom and Dad another way to cramp their style. The current state of Facebook.

article thumbnail

[VIDEO] Emerging Trends in Nonprofit Social Media Marketing

Bloomerang

Now, the 2020 Global Trends in Giving Report found that 25% of donors said that social media is a communication tool that inspires them to give and that 32% of them donated through Facebook fundraising tools. What I found interesting is that of those people that donated 89% said they’re likely to give through Facebook again.