HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. Those born into generation X came of age writing and mailing checks to nonprofits, but they now overwhelmingly prefer donating online in amounts ranging from $100 to $499 annually.
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