Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

Demographics 59

Demographics Data Case Study Course 59

Greater Giving

OCTOBER 15, 2024

For example, if your highest-priority segment is major donors, they likely have the desire and financial capacity to bid on luxury vacations and designer goods. But if you want to engage volunteers with young children, consider offering family-friendly prizes (amusement park tickets, popular toys, etc.)

Tips 103

Tips Nonprofit Sponsor Audience 103

NetWits

JULY 13, 2011

While common examples include conference or workshop participants sharing quotes, thoughts and resources, other uses could include event staff updating non-attending constituents on important happenings, announcements and quotes. Remote Participation.

Twitter 256

Twitter Nonprofit Social Media Press 256

Nonprofit Tech for Good

SEPTEMBER 19, 2017

For example: Success stories , Campaign updates , Photo essays , Useful tips and advice. Your second social network should be based on the demographics and social media habits of your supporters and donors ( U.S. Your NGO consistently creates written content. Small NGOs should blog or publish news stories at least twice monthly.

NGO 228

NGO Social Media Media Social 228

Nonprofit Tech for Good

MAY 18, 2020

A Real-Life Example. Example Use Cases: Google Grant Case Studies. Your website must be hosted on your own domain (for example, ournonprofit.org, not ournonprofit.weebly.com) and adhere to the website policy. For example, “Viewed the About Page” does not constitute a meaningful action and should not be tracked as a conversion.

Grant 336

Grant Google Guide Websites 336

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169

Analytics Education Program Impact 169

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Here’s an example. If you don’t already have this information, consider conducting a donor survey. Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1. If you answer yes to any of the following questions, you’re likely due for a rewrite.

Examples 95

Examples Nonprofit Donor Language 95

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

Profile 98

Profile Demographics Alaska Data 98

.orgSource

APRIL 25, 2023

According to a survey by LinkedIn, 61% of U.S. For example, if you’re talking to digital natives and your IT isn’t exactly new and shiny, emphasize different benefits that appeal to this group, such as professional development and a career path. Applicants are seeking work/life balance, personal fulfillment, and career development.

Application 221

Application Statistics Culture Job 221

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

Rate 117

Rate Data Demographics Mail 117

Candid

AUGUST 5, 2024

They also surveyed their email subscribers, gathering detailed information that allowed them to better segment their audience and tailor their offerings. For example, you might use Google Trends to compare keyword searches about specific social issues over time with searches related to your mission. Leverage existing infrastructure.

Research 110

Research Impact Tips Marketing 110

TechCrunch

JANUARY 9, 2023

Supermom , a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. Its backend tracks the demographics of parents in its database, including aggregated data about the age of their kids, their occupations and interests.

Singapore 91

Singapore Help Asia Demographics 91

Candid

JANUARY 21, 2025

For example, AI can help bridge educational gaps that were exacerbated during the pandemic. According to a Candid survey , 23% of grantmakers say they dont accept AI-generated grant proposals. Demographic and geographic data should guide efforts to ensure historically marginalized communities have equitable access to AI resources.

Philanthropy 52

Philanthropy Literacy Adopt Grant 52

Nimble AMS

AUGUST 12, 2022

While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyed members engage on the platform. Try following the example of how organizations like Save the Music , No Kid Hungry , or the American Red Cross leverage TikTok to connect with their audiences. Young members want personalization.

Tips 123

Tips Associations Social Media FAQ 123

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” Seventy-five percent of executives surveyed by Korn Ferry identified at least one strength that colleagues considered to be a weakness. Leaders set the example for each of these qualities in their organizations. I don’t underestimate the value of staff.

Associations 221

Associations Skills Culture Leadership 221

Association Analytics

AUGUST 7, 2024

For example, people with red-green color blindness may have trouble telling apart some shades of red and green. Here are some examples of how to measure commonly stated goals or pillars: Pillar: Strengthening the Brand What to track? Most strategic plans include goals you can think of as main pillars that make up the overall strategy.

Associations 169

Associations Track Report Metrics 169

Pamela Grow

SEPTEMBER 25, 2024

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. For example, an animal shelter may group supporters based on whether they’re most interested in supporting animal rescue, adoption, or facility upgrades. Demographics.

Audience 111

Audience Effective Tips Database 111

Bloomerang

APRIL 10, 2025

This blended approach will help reach a larger audience and different demographics within your target audience. For example, lets say you run a volunteer program at an immigrant justice center. For example, nonprofits in the Atlanta area can share opportunities on Hands On Atlanta. An easy-to-use volunteer registration form.

Volunteer 56

Volunteer Ideas Skills Social Media 56

Nonprofits Source

APRIL 1, 2025

For example, if a donor signs up to receive text messages from your organization, let them know you plan to send them updates on important projects, donation requests, and event registration reminders via SMS. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.

Strategy 52

Strategy Data Marketing Build 52

Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. For example, EGA has called on funders to commit to directing 30% of environmental funding to BIPOC-led grantees by 2025.

Effective 104

Effective Demographics Philanthropy Leadership 104

AccelEvents

JANUARY 25, 2021

More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. For example, if you are hosting a virtual conference, it can be hard to determine what is driving your registrations. Attendee Demographics. Post-Event Survey. work for your event attendees.

Virtual 98

Virtual Data Sponsor Demographics 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. Here’s an example where I calculated the mean, median, and standard deviation of the age of people who were served by a nonprofit organization.

Data 139

Data Nonprofit Statistics Chart 139

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

Note from Beth: I’m working with the Knight Foundation to facilitated a peer exchange of community foundations that are hosting GivingDays using the Knight Foundation GivingDay Playbook , a guide with templates, tips, and examples hosting a successful day of giving. I’m also an ambassador for GivingTuesday.

Campaign 109

Campaign Template Foundation Donor 109

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 97

Social Media Media Tips Social 97

Nimble AMS

APRIL 9, 2022

Survey your volunteers and routinely seek their feedback. The easiest way to listen to your volunteers’ voices is to conduct a survey. The aim of conducting a volunteer survey is to gain statistically beneficial answers, while simultaneously empowering them and bolstering your retention efforts. . Make the survey anonymous.

Volunteer 120

Volunteer Survey Associations Train 120

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates. You can gather some data (especially demographic data) from other analytics.

Donor 94

Donor Audience Social Media Survey 94

Tableau

MAY 6, 2021

The platform contains data on a range of indicators, from demographics to economic vitality to connectedness, and provides analysis and examples of the data in action. An example dashboard shows this analysis done in Dallas, and users can access step-by-step instructions to create their own dashboard.

Resource 102

Resource Data Support National 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The State of Nonprofit Data report was released this week (hat tip to Ted Fickes ). Idealware and NTEN prepared the report based on a survey in April 2012 with nearly 400 nonprofit organizations about how they manage and use data. The report found that nonprofits are either doing a lot with their metrics or not much at all.

NTEN 120

NTEN Report Data Nonprofit 120

Nonprofits Source

JUNE 22, 2017

For example, what strategies would you use if your goal is to build your brand and grow your audience online? For example, I’ve found placing brackets in my page title tend to increase clicks. For example, did you know the phrase, “ where to donate furniture ,” is searched 990 times per month?

Digital 111

Digital Marketing Guide Nonprofit 111

Bloomerang

JANUARY 7, 2022

Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Below are examples of potential donor engagement signals that fundraisers should be on the lookout for: Recency/pattern of giving. Responds to a survey. Years given.

Donor 119

Donor Guide Measure Social Media 119

sgEngage

SEPTEMBER 4, 2023

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. When you are working on a tough issue or an innovative solution, sometimes it helps to learn from others who have tackled that problem or are working on a similar idea.

Blackbaud 105

Blackbaud Demographics Denver Case Study 105

3rd Sector Labs

AUGUST 15, 2014

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. social media, surveys, conversations) to let donors know they are being heard and appreciated. Here are examples of Tweets from orgs that didn’t include outcome data. Use small data (i.e.

Digital 138

Digital Data Marketing Nonprofit 138

Candid

APRIL 7, 2022

After its national conference eight years ago, NDBN began collecting membership demographics. NDBN wrote its own survey to explore member demographics, but quickly found that it was getting lost among so many demands on nonprofit leaders. Her daughter’s daycare called on a Wednesday to say that her child was out of diapers.

Share 105

Share South Carolina Demographics National 105

Candid

AUGUST 22, 2024

Over five years of data, the demographics of a lean foundation’s board have been the most reliable indicator of how foundations see racial equity relating to their mission. Yet only 22% of lean foundations surveyed engage in advocacy. This suggests a growing recognition of the importance of diversity.

Foundation 105

Foundation Practice Leadership Survey 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years. The research discovered that organizations often have audience data to make communication more relevant and personalized.

Studies 17

Studies Marketing Gartner Integration 17

Bloomerang

DECEMBER 12, 2023

For example, PayPal has been shown to help increase donation conversion by an average of 32% 1 and repeat donations by 79% (vs. For example, PayPal has been shown to help increase donation conversion by an average of 32% 1 and repeat donations by 79% (vs. typical checkout). 2 52% of U.S. typical checkout). 2 52% of U.S.

Paypal 119

Paypal Integration Donation Donor 119

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. You can’t use this tactic in China, for example, where Facebook (and Twitter, among other social media channels) is blocked. Survey Your Tribe. Here are three ways to get a clearer sense of your audience. No Donuts Required.

Audience 107

Audience Analysis Nonprofit Facebook 107