Nonprofit Tech for Good

JANUARY 20, 2023

There’s a lot going on in the world (we’re looking at you, recession worries and existential dread), and fundraising efforts that have worked in the past may not be delivering the same results. Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. 2) Brainstorm.

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CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories.

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Audience Donor Survey Demographics 85

Achieve

SEPTEMBER 5, 2024

Group members based on shared characteristics like demographics, interests, or preferred communication channels. For example, an association for writers might create content centered around AI, the risks it presents to jobs in that field, and how to get ahead of the curve by using the technology effectively.

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Online Associations Metrics ROI 52

Qgiv

SEPTEMBER 4, 2024

The donor life cycle provides your nonprofit with a way to organize your donors into different stages of engagement to help you get better results. Donor cycle best practices To make the most of the donor cycle, you can implement some best practices that help maximize your results.

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Achieve

JUNE 1, 2023

Review your donor demographics. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Review your donor demographics. Their preferred giving amount.

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Donation Donor Giving Demographics 52

Media Cause

JUNE 27, 2023

For example, if you’re launching a campaign focused on reaching high schoolers and their teachers , consider the audience demographics and where each audience spends the most screen time. This ensures you’re not wasting spend on areas that won’t drive results. For example, Meta and TikTok both offer on-platform lead forms.

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Social Media Media Guide Social 97

Allegiance Group

JUNE 13, 2024

Many nonprofits across the country see great results from their marketing efforts. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Google Ads ), and understanding tracked data. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

Candid

MARCH 27, 2024

For example, arts and culture groups saw month-over-month increases of 111% in January and 61% in February. And some donors filter their results to view organizations that have earned a Seal of Transparency. And some donors filter their results to view organizations that have earned a Seal of Transparency.

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Greater Giving

JULY 18, 2023

Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Reach out during important times.

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Data Donor History Demographics 98

Nonprofits Source

MAY 15, 2024

Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, let’s say you run a pet training business. Analyze your CRM.

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Nonprofits Source

JUNE 14, 2024

A few examples of nonprofits with storefronts include: Retail stores. For example, Lost and Found Youth , a nonprofit dedicated to finding safety and shelter for Atlanta’s LGBTQ+ youth, operates a thrift store, with all proceeds going toward street outreach, youth centers, and finding transitional housing.

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System Nonprofit Track Profit 52

Media Cause

MAY 8, 2023

For example, when we worked with PG Volunteers on their recruitment campaign, their goal was to hit 300 form submissions, with the following KPIs. Clicks CTR Form Submissions The result? For example, if you want to reach Gen Z exclusively, you would run on platforms with a large and engaged user base for that demographic.

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Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 357

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. It’s an example of a win-win scenario. Step 4: Review this year’s marketing plan and compare it to the actual results found in the year-to-date reports. This is something you wouldn’t have paid much attention to without an analysis shining a light on it.

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Marketing Analysis ROI Picture 246

Nonprofits Source

NOVEMBER 7, 2023

In this guide, we’ll explore the top secrets your nonprofit can use to access its social media potential and drive more results. For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook. Track reliable results. Let’s dive in!

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Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. 8-event Limit.

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DipJar

NOVEMBER 15, 2022

Set goals and track progress over time. . For example, do you want to increase participant knowledge or improve their economic conditions? Participant demographics. Output metrics assess the intermediate results of an intervention, action, or project. For the best results, start with these three recommendations: .

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Metrics Impact Guide Literacy 52

Greater Giving

DECEMBER 15, 2022

Analyzing Marketing Results. Refresh your website with recent pictures, fundraising updates, and results of your work. By using both Facebook and Tiktok, for example, you can reach different generations of donors. For each donor, create a profile in your CRM to track data such as: Which campaigns they engage with.

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Digital Marketing Donor Channel 75

The Modern Nonprofit

SEPTEMBER 25, 2024

Let’s explore how AI can support your efforts, where its limitations lie, and why the best results come from pairing AI with human creativity. Grants and Discounts Many organizations offer grants and discounts specifically for nonprofits, but keeping track of all the available opportunities can be a daunting task.

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Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. You can also create audience personas to help you plan future communications.

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Marketing Support Demographics Nonprofit 52

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization. Facebook Ads also allow your nonprofit to grow your donor base.

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Facebook Guide Nonprofit Demographics 86

DNL OmniMedia

AUGUST 1, 2023

With this in mind, we’ll highlight four digital healthcare technology trends that your organization may benefit from tracking: Artificial Intelligence Cloud Integration Enhanced Data Privacy Security Personalized Healthcare Before discussing each trend in detail, it’s important to acknowledge the role of these technologies.

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Nonprofits Source

JUNE 26, 2024

For example, if you identify a group particularly interested in one aspect of your impact, an email highlighting this need and showing how contributions will help is an effective way to reach potential major gift donors. Using specific examples of your nonprofit’s impact on your mission can encourage donors to convert to major givers.

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Gift Marketing Program Strategy 52

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. It can be difficult to track people who read a direct mail appeal and respond by donating online. Fundraising What Are Fundraising KPIs and Why Should You Track Them? 37 Million U.S. 7 min read Read Now 7.

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Statistics Fundraising Metrics Mail 97

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. As a result of these efforts, coupled with legal actions, in 2019, the IRS began mandating the electronic filing of all 990s as open data. In 2017, Martha S. and Marion L.

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Communication Oregon Grant Portland 95

Get Fully Funded

JANUARY 5, 2024

Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results. For example, adding a Salesforce SMS app to your nonprofit’s Salesforce database allows you to quickly create segments based on your existing donor data.

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Puerto Rico Practice Fundraising Metrics 59

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Along the way, it’s key to track and analyze your campaign’s performance data. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

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Neon CRM

AUGUST 25, 2023

Database segmentation: Group donors based on key characteristics like past giving history, interests, or demographics. Below is an example of S.M.A.R.T. You’ll notice in the example that the shelter used its prior year’s donations to set the baseline for this year’s goal. For more on S.M.A.R.T. Your focus is narrower.

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Achieve

DECEMBER 8, 2023

Keep track of graduates’ career paths and activities so you can feature them in your communications. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels. However, the most important platform you need is an alumni database. Social media.

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Arts Create Fundraising Tips 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Which goals helped you stay on track in past campaigns? If your advocacy campaign is tied to the results of specific legislation, you’ll likely use the voting day to set your campaign’s timeline. Be clear on: Your target audience.

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Nonprofits Source

JUNE 24, 2024

For example, Deep Sync’s student marketing data guide explains how one of their clients used their student marketing data to “increase exposure among back-to-school shoppers” by targeting college students and their parents. SEO refers to the process of optimizing your website so it appears higher in search engine results.

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Audience Marketing Student Social Media 52

Nonprofits Source

FEBRUARY 24, 2023

Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Adjust your digital marketing strategy according to these responses to make clients feel valued and drive better results. Remember to continually track the performance of your outreach efforts and make improvements accordingly.

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Media Cause

FEBRUARY 12, 2024

This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags. Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking?

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Search Alternative Social Social Media 59

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Calendar 94

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. For example, you can compare this year’s year-end giving campaign to last year’s. Develop a process for collecting, tracking, and analyzing data.

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Analytics Org Adwords Metrics 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

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Lesson Fundraising Digital Test 59

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. The budget spent on acquiring donors can result in fast growth but more risk by not offsetting the acquisition cost until new donors give again. Instagram integrates well with Facebook campaigns.

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